Lago
Retail
SPPAmazonAdvertisingStrategist
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“SPP Amazon Advertising Strategist at Lago. Skills: Amazon Sponsored Ads, Campaign management, Performance optimization, Reporting. Develop, launch, and manage Amazon Sponsored Ads campaigns. Conduct thorough keyword research”
What You'll Achieve.
drive discoverability and sales growth for client brands; improve efficiency and performance; align with client objectives and budget parameters; align objectives and resolve challenges efficiently; Maintains or exceeds department-established performance standards; client retention benchmarks
Industry & Context.
Discusses performance inconsistencies and proposed solutions with managers
reliable high-speed internet connection, appropriate home office setup required
What They're Looking For.
Must Have
Two to five (2-5) years of related experience in digital advertising or paid search, at least one (1) year of hands-on Amazon Sponsored Ads (PPC) management experience, working knowledge of Amazon Seller Central and/or Vendor Central advertising consoles, Demonstrated understanding of Amazon advertising KPIs including ACoS, TACoS, CTR, CVR, ROAS, and impression share, ability to optimize toward client-defined targets, Experience managing advertising budgets and allocating spend across multiple campaigns and client accounts simultaneously, Comfortable working remotely and collaborating asynchronously with US-based reliable high-speed internet connection and appropriate home office setup required
Nice to Have
hands-on Amazon Sponsored Ads (PPC) management experience, Familiarity with third-party PPC management and research tools (e. g. , Helium 10, DataDive, Perpetua, Scale Insights, or similar) is strongly preferred, Experience working across diverse product categories for US-based e-commerce or Amazon Marketplace clients is strongly preferred, Proficiency in Microsoft Excel, Google Sheets, and data analysis experience building performance dashboards or reporting templates is a plus, Amazon Advertising certification (Sponsored Ads or equivalent) preferred or willingness to obtain certification within 90 days of hire
What You'll Do.
and manage Amazon Sponsored Ads campaigns
Conduct thorough keyword research
Structure campaigns and ad groups
Monitor daily campaign performance
Implement proactive optimizations
Perform regular search term analysis
Manage Sponsored Brand video and custom image ad formats
data-driven performance reports
Communicate insights and strategic recommendations
Research competitor advertising strategies
Maintain accurate and up-to-date campaign documentation
Discuss performance inconsistencies and proposed solutions
Acts as a technical resource for colleagues
How You'll Work.
Team & Collaboration
Collaborates with DSP strategists, content managers, and account managers; Communicates insights and strategic recommendations to internal teams; Establishes and maintains collaborative relationships with internal teams across time zones; Acts as a technical resource for colleagues
Communication Scope
Advanced communication skills, both verbal and written; ability to clearly present data-driven insights and campaign strategies
Full Job Description
Job title: SPP Advertising Specialist Location: Remote Schedule: 9AM - 5PM PST (Pacific Standard Time) Salary: $8-$12/HR The SPP Advertising Strategist works under general supervision and follows company and department policies and procedures to plan, execute, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display advertising campaigns within Amazon Seller Central and Vendor Central on behalf of US-based e-commerce clients. This role is responsible for keyword strategy, bid management, campaign structure, budget allocation, and performance reporting to drive discoverability and sales growth for client brands. ### Key Responsibilities * Through the use of company and department practices and procedures, develops, launches, and manages Amazon Sponsored Ads campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display) for assigned client accounts * Conducts thorough keyword research using Amazon tools and third-party platforms to identify high-opportunity search terms and build comprehensive match-type targeting strategies * Structures campaigns and ad groups following department best practices for portfolio organization, budget segmentation, and bid strategies aligned with client revenue goals * Monitors daily campaign performance including spend pacing, impressions, clicks, CTR, CVR, ACoS, and TACoS; implements proactive optimizations to improve efficiency and performance * Performs regular search term analysis to harvest converting keywords, expand targeting, and negate irrelevant spend across client accounts * Manages Sponsored Brand video and custom image ad formats in coordination with creative and content teams to ensure assets meet Amazon policies and performance benchmarks * Collaborates with DSP strategists, content managers, and account managers to align Sponsored Ads with broader full-funnel advertising and product listing strategies * Generates clear, data-driven performance reports and communicates insights and strategic recomm
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