Lago
Retail
SPPAmazonAdvertisingStrategist
“SPP Amazon Advertising Strategist at Lago. Skills: Amazon Sponsored Ads, Campaign management, Performance optimization, Reporting. Develop, launch, and manage Amazon Sponsored Ads campaigns. Conduct thorough keyword research”
What You'll Achieve.
drive discoverability and sales growth for client brands; improve efficiency and performance; align with client objectives and budget parameters; align objectives and resolve challenges efficiently; Maintains or exceeds department-established performance standards; client retention benchmarks
Industry & Context.
Discusses performance inconsistencies and proposed solutions with managers
reliable high-speed internet connection, appropriate home office setup required
What They're Looking For.
Must Have
Two to five (2-5) years of related experience in digital advertising or paid search, at least one (1) year of hands-on Amazon Sponsored Ads (PPC) management experience, working knowledge of Amazon Seller Central and/or Vendor Central advertising consoles, Demonstrated understanding of Amazon advertising KPIs including ACoS, TACoS, CTR, CVR, ROAS, and impression share, ability to optimize toward client-defined targets, Experience managing advertising budgets and allocating spend across multiple campaigns and client accounts simultaneously, Comfortable working remotely and collaborating asynchronously with US-based reliable high-speed internet connection and appropriate home office setup required
Nice to Have
hands-on Amazon Sponsored Ads (PPC) management experience, Familiarity with third-party PPC management and research tools (e. g. , Helium 10, DataDive, Perpetua, Scale Insights, or similar) is strongly preferred, Experience working across diverse product categories for US-based e-commerce or Amazon Marketplace clients is strongly preferred, Proficiency in Microsoft Excel, Google Sheets, and data analysis experience building performance dashboards or reporting templates is a plus, Amazon Advertising certification (Sponsored Ads or equivalent) preferred or willingness to obtain certification within 90 days of hire
What You'll Do.
and manage Amazon Sponsored Ads campaigns
Conduct thorough keyword research
Structure campaigns and ad groups
Monitor daily campaign performance
Implement proactive optimizations
Perform regular search term analysis
Manage Sponsored Brand video and custom image ad formats
data-driven performance reports
Communicate insights and strategic recommendations
Research competitor advertising strategies
Maintain accurate and up-to-date campaign documentation
Discuss performance inconsistencies and proposed solutions
Acts as a technical resource for colleagues
How You'll Work.
Team & Collaboration
Collaborates with DSP strategists, content managers, and account managers; Communicates insights and strategic recommendations to internal teams; Establishes and maintains collaborative relationships with internal teams across time zones; Acts as a technical resource for colleagues
Communication Scope
Advanced communication skills, both verbal and written; ability to clearly present data-driven insights and campaign strategies
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