SPPAdvertisingStrategist

SPP Advertising Specialist Location: Remote Latam Schedule: 9AM - 5PM PST (Pacific Standard Time) Salary: $8-$12/HR USD The SPP Advertising Strategist works under general supervision and follows company and department policies and procedures to plan, execute, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display advertising campaigns within Amazon Seller Central and Vendor Central on behalf of US-based e-commerce clients. This role is responsible for keyword strategy, bid management, campaign structure, budget allocation, and performance reporting to drive discoverability and sales growth for client brands. ### Key Responsibilities * Through the use of company and department practices and procedures, develops, launches, and manages Amazon Sponsored Ads campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display) for assigned client accounts * Conducts thorough keyword research using Amazon tools and third-party platforms to identify high-opportunity search terms and build comprehensive match-type targeting strategies * Structures campaigns and ad groups following department best practices for portfolio organization, budget segmentation, and bid strategies aligned with client revenue goals * Monitors daily campaign performance including spend pacing, impressions, clicks, CTR, CVR, ACoS, and TACoS; implements proactive optimizations to improve efficiency and performance * Performs regular search term analysis to harvest converting keywords, expand targeting, and negate irrelevant spend across client accounts * Manages Sponsored Brand video and custom image ad formats in coordination with creative and content teams to ensure assets meet Amazon policies and performance benchmarks * Collaborates with DSP strategists, content managers, and account managers to align Sponsored Ads with broader full-funnel advertising and product listing strategies * Generates clear, data-driven performance reports and communicates insights and strategic recomme