Lago
Retail
SPPAdvertisingStrategist
“SPP Advertising Strategist at Lago. Skills: Amazon Sponsored Ads, PPC management, keyword strategy, bid management. Develops, launches, and manages Amazon Sponsored Ads campaigns. Conducts thorough keyword research”
What You'll Achieve.
drive discoverability and sales growth for client brands; improve efficiency and performance; align with client revenue goals; align Sponsored Ads with broader full-funnel advertising and product listing strategies; keep client campaigns competitive; ensure alignment with client objectives and budget parameters; align objectives; Maintains or exceeds department-established performance standards; client retention benchmarks
Industry & Context.
resolve challenges efficiently; Discusses performance inconsistencies and proposed solutions
reliable high-speed internet connection and appropriate home office setup required
What They're Looking For.
Must Have
Two to five (2-5) years of related experience in digital advertising or paid search, at least one (1) year of hands-on Amazon Sponsored Ads (PPC) management experience, working knowledge of Amazon Seller Central and/or Vendor Central advertising consoles, Demonstrated understanding of Amazon advertising KPIs including ACoS, TACoS, CTR, CVR, ROAS, and impression share, ability to optimize toward client-defined targets, Experience managing advertising budgets and allocating spend across multiple campaigns and client accounts simultaneously, Advanced communication skills, both verbal and written, ability to clearly present data-driven insights and campaign strategies to internal teams, Proficiency in Microsoft Excel, Google Sheets, data analysis experience, organizational and time management skills, ability to manage multiple client accounts and campaign cycles across different time zones, Comfortable working remotely and collaborating asynchronously with US-based, reliable high-speed internet connection and appropriate home office setup required
Nice to Have
at least one (1) year of hands-on Amazon Sponsored Ads (PPC) management experience, Familiarity with third-party PPC management and research tools (e. g. , Helium 10, DataDive, Perpetua, Scale Insights, or similar) is strongly preferred, Experience working across diverse product categories for US-based e-commerce or Amazon Marketplace clients is strongly preferred, building performance dashboards or reporting templates is a plus, Amazon Advertising certification (Sponsored Ads or equivalent) preferred or willingness to obtain certification within 90 days of hire
What You'll Do.
and manages Amazon Sponsored Ads campaigns
Conducts thorough keyword research
Structures campaigns and ad groups
Monitors daily campaign performance
Implements proactive optimizations
Performs regular search term analysis
Manages Sponsored Brand video and custom image ad formats
data-driven performance reports
Communicates insights and strategic recommendations
Researches competitor advertising strategies
Maintains accurate and up-to-date campaign documentation
Discusses performance inconsistencies and proposed solutions
Acts as a technical resource for colleagues
How You'll Work.
Team & Collaboration
Collaborates with DSP strategists, content managers, and account managers; Establishes and maintains collaborative relationships with internal teams; collaborating asynchronously with US-based
Communication Scope
Advanced communication skills, both verbal and written; ability to clearly present data-driven insights and campaign strategies to internal teams
Process & Methodology
budget allocation, budget trackers, manage multiple client accounts and campaign cycles
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