Takeda
SPM,GI,Beijing/Shanghai
Neural analysis suggests this role is
optimal for Senior candidates.
“SPM, GI, Beijing/Shanghai at Takeda. Skills: market promotion strategy, sales target achievement, brand awareness, KOL engagement. Analyze market sales trends of supervised products to provide reference for sales team sales targets.. Develop market promotion strategies and action plans for supervised products to enhance their market value.”
What You'll Achieve.
Enhance market value of supervised products.; Support sales team sales targets.; Enhance academic image of supervised products.; Ensure maximum return on market investment for supervised products.; Enhance brand awareness.; Enhance KOL engagement.; Achieve brand goals.
What They're Looking For.
Must Have
3-8 years of experience in pharmaceutical industry marketing, Proficient in computer office software, Good English listening, speaking, reading and writing skills, Strong communication and coordination skills, Strong organizational skills
Nice to Have
Major in Medicine, Pharmacy, or Marketing, Oncology related experience
What You'll Do.
Analyze market sales trends of supervised products to provide reference for sales team sales targets.
Develop market promotion strategies and action plans for supervised products to enhance their market value.
Organize and implement market promotion plans for supervised products
track their effectiveness
and optimize them to support sales team sales targets.
Organize various market activities to enhance the academic image of supervised products and evaluate the effectiveness of marketing activities and strategies to continuously improve promotion work.
Develop the overall annual marketing expense budget for supervised products
allocate and manage marketing expenses
and ensure maximum return on market investment for supervised products.
Provide training to the sales team on market competition
marketing tool application
for supervised products to enhance the sales team's understanding of supervised products.
and attractive marketing activities based on business strategy to enhance brand awareness and KOL engagement.
Supervise the production and distribution of marketing materials
ensuring consistency with brand image and strategy.
Build strong relationships with customers and stakeholders to support the achievement of brand goals.
How You'll Work.
Team & Collaboration
Provide training to the sales team on supervised products.; Build strong relationships with customers and stakeholders.
Communication Scope
Good English listening, speaking, reading and writing skills; Strong communication and coordination skills
Process & Methodology
Organize and implement market promotion plans., Track plan execution effectiveness and optimize., Organize various market activities., Evaluate marketing activities and strategies.
Full Job Description
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s [Privacy Notice](https://jobs.takeda.com/privacynotice) and [Terms of Use](https://www.takeda.com/terms-and-conditions/). I further attest that all information I submit in my employment application is true to the best of my knowledge. ## **Job Description** 工作职责： 1\. 分析分管产品的市场销售趋势，为销售团队制定销售指标提供参考依据。 2\. 制定分管产品的市场推广策略及具体行动计划，提高分管产品的市场价值。 3\. 组织实施分管产品的市场推广计划，并跟踪计划执行的有效性并不断优化，以支持销售团队达成销售指标。 4\. 组织各类市场活动，提高分管产品的学术形象，并评估营销活动和策略的效果，以不断改进推广工作 5\. 制定分管产品的年度市场营销费用总体预算，分配和管理市场营销费用，确保对分管产品市场投入的最大产出。 6\. 为销售团队提供分管产品的市场竞争状况、营销工具应用等相关培训，提高销售团队对分管产品的了解程度。 7\. 根据业务策略，开发清晰全面且有吸引力的市场活动，以提升品牌知名度和KOL参与度 8\. 监督营销材料的制作和分发，确保与品牌形象和策略一致 9\. 与客户和利益相关者建立强有力的关系，以支持品牌目标实现 Qualifications & Skills: 本科及以上学历，医学、药学或市场营销专业为佳 3-8年以上医药行业市场营销相关工作经验（高级产品经理8年、产品经理5年、产品副经理3年)，有肿瘤领域相关经验 熟练使用计算机办公软件 良好的英语听说读写能力 具有较强的沟通协调能力及组织能力 ## **Locations** Shanghai, ChinaBeijing, China ## **Worker Type** Employee ## **Worker Sub-Type** Regular ## **Time Type** Full time
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