Mastercard
FinTech
Specialist,ProductMarketing,ConsumerAcquisition&Engagement(CA&E)
“Specialist, Product Marketing, Consumer Acquisition & Engagement (CA&E) at Mastercard. Skills: Product marketing, Consumer acquisition, Engagement, Go-to-market strategy. Drive local Marketing Services business. Contribute to localization of go-to-market strategies”
What You'll Achieve.
Customers understand product value; Sales teams feel confident; Sales teams enabled to sell; Product launches well-orchestrated; Product launches drive measurable impact; Product strategies grounded in insight; Marketing strategies grounded in insight
Industry & Context.
Problem-solving mindset; Analytical rigor
What They're Looking For.
Must Have
4+ years professional experience, Fluent in Portuguese, Fluent in English
Nice to Have
Experience in financial services, Experience in payments, Experience in financial institutions, Experience in product commercialization, Experience in product management, Experience in product marketing, Experience in project management, Experience in marketing services, Spanish is a plus
What You'll Do.
Drive local Marketing Services business
Contribute to localization of go-to-market strategies
Own end-to-end local commercialization cycle
and govern sales enablers
Bring product strategies into scalable local solutions
Ensure alignment with market needs
Ensure alignment with commercial priorities
Ensure alignment with Mastercard objectives
Act as cross-functional connector
Enable efficient project sales
Enable efficient project execution
Support productization of new local solutions
Support scaling of new local solutions
Innovate and contribute to business growth
Conduct product opportunity assessments
Contribute to business cases for new initiatives
Contribute to business cases for pilots
Contribute to business cases for product enhancements
Monitor execution quality of projects
Identify dependencies
Identify optimization opportunities
Support Marketing Services team to succeed
Define product positioning
Define value propositions for target segments
Develop core messaging
Ensure consistent messaging across touchpoints
Develop go-to-market strategies for new product launches
Develop go-to-market strategies for feature releases
Develop go-to-market strategies for enhancements
Coordinate cross-functional execution
Develop understanding of customers
Develop understanding of buyers
Develop understanding of users
Conduct market research
Synthesize customer feedback
Monitor competitive landscape
Create sales enablement assets
Maintain sales enablement assets
How You'll Work.
Team & Collaboration
Cross-functional connector; Marketing teams; Products teams; Marketing Services team; Product Management; Sales; Customer Success; Enablement
Communication Scope
Sales narratives; Messaging
Applying for this Specialist, Product Marketing, Consumer Acquisition & Engagement (CA&E) role?
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