Mastercard
Specialist,PartnerMarketing
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“Specialist, Partner Marketing at Mastercard. Skills: Partner marketing strategy, Campaign execution, Partner relationship management, Budget management, Performance measurement. Drive strategy and planning. Develop and execute scale marketing strategies designed to increase partner activations with minimal touch”
What You'll Achieve.
Enhance brand visibility; Generate leads; Drive revenue growth; Increase partner activations; Ensure high-quality execution from agencies; Deliver a solid ROI; Measure campaign success against key performance indicators such as partner activation, engagement metrics, and deal registration; Continuously improve the effectiveness of scale partner marketing campaigns
Industry & Context.
Ability to make quick decisions in challenging, ambiguous situations; Identify best practices, benchmarks, and opportunities for improvement
What They're Looking For.
Must Have
At least 3 years of relevant work experience, Relevant experience in working with vendors and suppliers such as marketing agencies and media, and/or business development, Experience in leading projects, communicating with client stakeholders, preparing project outcomes, presenting ideas and project results
What You'll Do.
Drive strategy and planning
Develop and execute scale marketing strategies designed to increase partner activations with minimal touch
Gain insight into the partner's market
assist in establishing campaign objectives
and serve as the one-stop shop for any campaigns partner(s) may want to do
Take messaging and materials from the Integrated Campaigns team and adapt them for broad partner use
social media and digital needs for partners via approved
Encourage partners to leverage provided resources to create their own partnership materials and campaigns
Manage agencies handling partner campaigns
ensuring high-quality execution
knowledge sharing across initiative and building a library of best practices
Lead Client Meeting and Manage Partnership
Conduct meetings with clients to ensure successful campaigns through open communication and mutual understanding regarding the campaign scope and targets
Establish and sustain partnerships while fostering relationships for partner success
Supervise the budget for partner marketing activities across three pillars
Ensure that resources are allocated efficiently to deliver a solid ROI
while ensuring the partner marketing budget complies with Finance guidelines
Track and Measure Performance to KPIs
Evaluate campaigns and activations to identify best practices
and opportunities for improvement
facilitating campaign optimization across partners
Measure campaign success against key performance indicators such as partner activation
and deal registration
Collect Feedback and Drive Continuous Improvement
Gather feedback from partners and internal teams to continuously improve the effectiveness of scale partner marketing campaigns
adjust strategies for future success
How You'll Work.
Team & Collaboration
Work across levels in a matrix organization; Align external partner relationships, stakeholders and resources towards a goal; Manage third-party agencies; Conduct meetings with clients; Gather feedback from internal teams
Communication Scope
Ability to communicate effectively in English; Communicating with client stakeholders; Presenting ideas and project results
Process & Methodology
Manage multiple projects, Manage creative resources, Leading projects, Preparing project outcomes, Presenting ideas and project results
Full Job Description
**Our Purpose** _Mastercard powers economies and empowers people in 200 + countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._ **Title and Summary** ### Specialist, Partner Marketing ### Overview: The Marketing Specialist leverages partnerships to enhance brand visibility, generate leads, and drive revenue growth via automated activations, comms and campaigns. This role focuses on supporting partners by building and optimizing campaigns while creating approved and templated materials that partners can leverage easily. Role: Drive strategy and planning Develop and execute scale marketing strategies designed to increase partner activations with minimal touch. Gain insight into the partner's market, assist in establishing campaign objectives, and serve as the one-stop shop for any campaigns partner(s) may want to do. Drive Scale Campaign Adoption Take messaging and materials from the Integrated Campaigns team and adapt them for broad partner use. Manage comms, social media and digital needs for partners via approved, templated materials. Encourage partners to leverage provided resources to create their own partnership materials and campaigns. Third-party agency Management Manage agencies handling partner campaigns, ensuring high-quality execution, knowledge sharing across initiative and building a library of best practices. Lead Client Meeting and Manage Partnership Conduct meetings with clients to ensure successful campaigns through open communication and mutual understanding regarding the campaign scope and targets. Establish and sustain partnerships while fostering relationships for pa
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