Freshworks

Technology

Specialist-MarketingOperations

₹13–20L ~AI est. Chennai, India FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for mid candidates.

The Brief

“Specialist - Marketing Operations at Freshworks. Skills: Marketo, Salesforce CRM, Email marketing campaigns. Build email marketing campaigns. Execute email marketing campaigns”

Industry & Context.

Technology
Problems you'll solve

Good problem-solving skills; Troubleshoot issues

What They're Looking For.

Must Have

6–8 years of hands-on experience with Marketo, Working knowledge of Salesforce CRM, Understanding of email marketing best practices, Understanding of lead lifecycle processes, Understanding of campaign operations, Familiarity with AI tools, Experience with audience segmentation, Experience with email testing, Experience with campaign QA, Attention to detail, Ability to manage multiple campaigns simultaneously, Good analytical skills, Good problem-solving skills, Excellent communication skills, Excellent stakeholder management skills

Nice to Have

Marketo Certification is Mandatory

What You'll Do.

Build email marketing campaigns

Execute email marketing campaigns

Manage email marketing campaigns

Build nurture programs

Execute nurture programs

Manage nurture programs

Build operational workflows

Execute operational workflows

Manage operational workflows

Configure landing pages

Configure smart campaigns

Configure segmentation

Configure audience targeting

QA audience targeting

Support end-to-end campaign execution

Collaborate with cross-functional teams

Ensure campaign hygiene

Ensure compliance with marketing standards

Ensure compliance with privacy standards

Monitor campaign performance

Troubleshoot email delivery issues

Troubleshoot sync errors

Troubleshoot operational workflows

Support Salesforce CRM integration processes

Manage campaign attribution

Manage sync management

Improve campaign operations

Improve email personalization

Improve content optimization

Improve audience segmentation

Improve operational efficiency

Identify opportunities to automate tasks

Streamline marketing workflows

Maintain campaign documentation

Maintain operational processes

Maintain best practices

How You'll Work.

Team & Collaboration

Cross-functional teams; Demand Generation teams; Content teams; Regional Marketing teams; Digital Marketing teams; Sales Operations teams

Communication Scope

Excellent communication

Full Job Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. There’s another option. Freshworks. With a fresh vision for how the world works. Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations. Fresh vision. Real impact. Come build it with us. We are looking for an Specialist -Marketing Operations to support the execution, optimization, and management of global email marketing campaigns. This role will be part of Marketing Operations, and work closely with Demand Generation, Content, and Regional Marketing teams to build and deploy campaigns while ensuring operational excellence and scalability. The ideal candidate should have hands-on experience with Marketo, Salesforce CRM, and modern AI-driven approaches used in email marketing operations and campaign management. Marketo Certification is Mandatory. Build, execute, and manage email marketing campaigns, nurture programs, and operational workflows within Marketo * Configure and QA emails, landing pages, forms, smart campaigns, segmentation, and audience targeting * Support end-to-end campaign execution including scheduling, testing, approvals,and deployment * Collaborate with cross-functional teams including Demand Ge

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