Freshworks
Technology
Specialist-MarketingOperations
Neural analysis suggests this role is
optimal for mid candidates.
“Specialist - Marketing Operations at Freshworks. Skills: Marketo, Salesforce CRM, Email marketing campaigns. Build email marketing campaigns. Execute email marketing campaigns”
Industry & Context.
Good problem-solving skills; Troubleshoot issues
What They're Looking For.
Must Have
6–8 years of hands-on experience with Marketo, Working knowledge of Salesforce CRM, Understanding of email marketing best practices, Understanding of lead lifecycle processes, Understanding of campaign operations, Familiarity with AI tools, Experience with audience segmentation, Experience with email testing, Experience with campaign QA, Attention to detail, Ability to manage multiple campaigns simultaneously, Good analytical skills, Good problem-solving skills, Excellent communication skills, Excellent stakeholder management skills
Nice to Have
Marketo Certification is Mandatory
What You'll Do.
Build email marketing campaigns
Execute email marketing campaigns
Manage email marketing campaigns
Build nurture programs
Execute nurture programs
Manage nurture programs
Build operational workflows
Execute operational workflows
Manage operational workflows
Configure landing pages
Configure smart campaigns
Configure segmentation
Configure audience targeting
QA audience targeting
Support end-to-end campaign execution
Collaborate with cross-functional teams
Ensure campaign hygiene
Ensure compliance with marketing standards
Ensure compliance with privacy standards
Monitor campaign performance
Troubleshoot email delivery issues
Troubleshoot sync errors
Troubleshoot operational workflows
Support Salesforce CRM integration processes
Manage campaign attribution
Manage sync management
Improve campaign operations
Improve email personalization
Improve content optimization
Improve audience segmentation
Improve operational efficiency
Identify opportunities to automate tasks
Streamline marketing workflows
Maintain campaign documentation
Maintain operational processes
Maintain best practices
How You'll Work.
Team & Collaboration
Cross-functional teams; Demand Generation teams; Content teams; Regional Marketing teams; Digital Marketing teams; Sales Operations teams
Communication Scope
Excellent communication
Full Job Description
Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. There’s another option. Freshworks. With a fresh vision for how the world works. Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations. Fresh vision. Real impact. Come build it with us. We are looking for an Specialist -Marketing Operations to support the execution, optimization, and management of global email marketing campaigns. This role will be part of Marketing Operations, and work closely with Demand Generation, Content, and Regional Marketing teams to build and deploy campaigns while ensuring operational excellence and scalability. The ideal candidate should have hands-on experience with Marketo, Salesforce CRM, and modern AI-driven approaches used in email marketing operations and campaign management. Marketo Certification is Mandatory. Build, execute, and manage email marketing campaigns, nurture programs, and operational workflows within Marketo * Configure and QA emails, landing pages, forms, smart campaigns, segmentation, and audience targeting * Support end-to-end campaign execution including scheduling, testing, approvals,and deployment * Collaborate with cross-functional teams including Demand Ge
Applying for this Specialist - Marketing Operations role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on SmartRecruiters
- SmartRecruiters often includes a video screening step — check camera and mic permissions.
- Link your GitHub or portfolio directly in the profile section for technical roles.
- Applications may be reviewed by AI scoring before reaching a recruiter — use keywords from the job description.
ANONYMOUS · UNFILTERED
What do employees actually say about Freshworks?
Real rants from real employees. Read before you apply.