Freshworks
SaaS
Specialist-MarketingOperations
Neural analysis suggests this role is
optimal for mid candidates.
“Specialist - Marketing Operations at Freshworks. Skills: Marketing Operations, Email marketing, Campaign management. Build email marketing campaigns. Execute nurture programs”
Industry & Context.
Troubleshoot issues; Problem-solving skills
What They're Looking For.
Must Have
6–8 years Marketo experience, Working knowledge Salesforce CRM, Marketo Certification Mandatory
Nice to Have
Familiarity with AI tools
What You'll Do.
Build email marketing campaigns
Execute nurture programs
Manage operational workflows
Configure landing pages
Configure smart campaigns
Configure segmentation
Configure audience targeting
Support campaign execution
Collaborate with teams
Ensure campaign hygiene
Monitor campaign performance
Troubleshoot email delivery
Troubleshoot sync errors
Troubleshoot operational workflows
Support CRM integration
Manage campaign attribution
Manage sync management
Improve campaign operations
Improve email personalization
Improve content optimization
Improve audience segmentation
Improve operational efficiency
Identify automation opportunities
Streamline marketing workflows
How You'll Work.
Team & Collaboration
Demand Generation teams; Content teams; Regional Marketing teams; Digital Marketing teams; Sales Operations teams
Full Job Description
Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. There’s another option. Freshworks. With a fresh vision for how the world works. Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations. Fresh vision. Real impact. Come build it with us. We are looking for an Specialist -Marketing Operations to support the execution, optimization, and management of global email marketing campaigns. This role will be part of Marketing Operations, and work closely with Demand Generation, Content, and Regional Marketing teams to build and deploy campaigns while ensuring operational excellence and scalability. The ideal candidate should have hands-on experience with Marketo, Salesforce CRM, and modern AI-driven approaches used in email marketing operations and campaign management. Marketo Certification is Mandatory. Build, execute, and manage email marketing campaigns, nurture programs, and operational workflows within Marketo * Configure and QA emails, landing pages, forms, smart campaigns, segmentation, and audience targeting * Support end-to-end campaign execution including scheduling, testing, approvals,and deployment * Collaborate with cross-functional teams including Demand Ge
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