SpecialistCustomerMarketing-eCommerceFTC12MONTHS

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years, and we believe the best is yet to come. The Specialist Customer Marketing role sits at the heart of Hasbro's EMEA eCommerce agenda. This is not a support role; it is an end-to-end ownership position. You will lead the full lifecycle of retailer eCommerce activations: from originating the brief and building the strategy, through to hands-on implementation, live optimisation, and post-campaign performance accountability. You will be the eCommerce activation expert in the room, confidently challenging retailers and internal Key Account Managers on why an activation is being proposed, what success looks like, and whether the mechanics will actually drive results. You will push back where necessary, advocate for best-in-class digital execution, and hold both internal and external partners to a high standard. Full Campaign Ownership - Brief to Results Own the end-to-end eCommerce activation process across EU Pureplay and omnichannel retail partners: brief origination, campaign strategy, retailer negotiation, implementation, live optimisation, and post-campaign analysis. Author retailer eCommerce briefs with clear commercial rationale, defined KPIs, and measurable success cr