Pvh
Fashion
SpecialistContentStrategyCKEMEA
“Specialist Content Strategy CK EMEA at Pvh. Skills: Content strategy, Campaign management, E-commerce, Data analysis. Lead campaign content briefing process. Develop seasonal onsite go-to-market content strategy”
What You'll Achieve.
Achieve sales and conversion targets; Ensure operational excellence; Drive commercial performance; Inform future content strategy
Industry & Context.
Solves problems proactively
What They're Looking For.
Must Have
Minimum 3-5 years’ experience in digital content marketing, Experience in working in the fashion industry or in a creative industry, Excellent statistical analysis skills, Proficiency with data analysis platforms, Deep knowledge of the e-commerce environment, Excellent communication and relationship building skills, Able to drive conversations with internal stakeholders, Proven experience in managing multiple projects with multiple stakeholders, Interest in managing or some level of managerial experience
Nice to Have
A master at working under pressure, Drives projects forward and solves problems proactively, A team player, adaptable and thriving in a fast-paced environment
What You'll Do.
Lead campaign content briefing process
Develop seasonal onsite go-to-market content strategy
Manage seasonal content calendar
Brief content requirements into Marketing team
Oversee briefing of site journeys and campaign assets
Support and manage Junior Specialist/Coordinator
Project manage strategic and campaign-related briefings
Analyze campaign performance on-site
Coordinate post-campaign analysis
Manage relationship with translation agency
Serve as key liaison for campaign content execution
How You'll Work.
Team & Collaboration
High-level coordination across internal teams (e-commerce, marketing, creative) and external partners; Aligning with site merchandising and all relevant marketing channels; Drive conversations with internal stakeholders such as designers, CRO, UX, Site-Merchandising and Buying teams; Act as the central point of contact for campaign content execution
Communication Scope
Excellent communication and relationship building skills
Process & Methodology
Manage multiple projects with multiple stakeholders, Project manage strategic and campaign-related briefings
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