Pvh
SpecialistContentStrategyCKEMEA
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“Specialist Content Strategy CK EMEA at Pvh. Skills: Content strategy, Campaign management, E-commerce. Lead campaign content briefing process. Develop seasonal onsite go-to-market content strategy”
What You'll Achieve.
Achieve sales and conversion targets; Operational excellence; Inform future content strategy
Industry & Context.
Solves problems proactively
What They're Looking For.
Must Have
Minimum 3-5 years’ experience in digital content marketing, Experience in working in the fashion industry or in a creative industry, Excellent statistical analysis skills, Deep knowledge of the e-commerce environment, Excellent communication and relationship building skills, Proven experience in managing multiple projects with multiple stakeholders, Interest in managing or some level of managerial experience
Nice to Have
Proficiency with data analysis platforms (we use Adobe Analytics and ContentSquare), Able to drive conversations with internal stakeholders such as designers, CRO, UX, Site-Merchandising and Buying teams, Drives projects forward and solves problems proactively, A team player, adaptable and thriving in a fast-paced environment
What You'll Do.
Lead campaign content briefing process
Develop seasonal onsite go-to-market content strategy
Manage seasonal onsite campaign calendar
Brief content requirements into Marketing team
Oversee briefing of site journeys and campaign assets
Support and manage Junior Specialist/Coordinator
Project manage strategic and campaign-related briefings
Analyze campaign performance on-site
Coordinate post-campaign analysis
Manage relationship with translation agency
How You'll Work.
Team & Collaboration
High-level coordination across internal teams (e-commerce, marketing, creative); Work closely with broader CK teams; Drive conversations with internal stakeholders; Serve as key liaison across e-commerce and marketing departments
Communication Scope
Excellent communication skills; Clear communication
Process & Methodology
Manage multiple projects, Manage multiple stakeholders, Project management
Full Job Description
**Be part of an iconic story. ** At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! ([YouTube](https://www.youtube.com/calvinklein), [Instagram](https://www.instagram.com/calvinklein/), [TikTok](https://www.tiktok.com/@calvinklein?lang=en)) **The Team** Within the eCommerce team, our mission is to drive a commercially focused strategy with a strong emphasis on product, trading, and business growth to elevate online performance. The Digital Merchandising team serves as the backbone of eCommerce, leading site merchandising, content, and product launches to achieve sales and conversion targets, as well as operational excellence. The team works closely with the broader CK teams to ensure strategic alignment and drive commercial performance. As a key member of the team, this role plays a significant part in the department’s overall success and strategic growth. **The Position** The Specialist Content Strategy at Calvin Klein Europe**** is responsible for leading the campaign content briefing process within the e-commerce department. You will develop and manage the seasonal onsite go-to-market content strategy and calendar, ensuring alignment across site merchandising and marketing channels. Working closely with the Junior Specialist/Coordinator, you will ensure creative assets and user journeys are briefed accurately, delivered on time, and meet specifications. Using investment, sales, and conversion rate data, you will define content needs and provide strategic input to guide creative development. This role requires high-level coordination across internal teams (e-commerce, marketing, creative) and external partners to ensure seamless execution of seasonal and sale campaigns. * Own and man
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