Company
Biotech
SolutionsMarketingManager|FlowCytometry
Neural analysis suggests this role is
optimal for Manager candidates.
“Solutions Marketing Manager | Flow Cytometry. Skills: Go-to-market strategy, Integrated marketing campaigns, Demand generation, Product-led growth. Define go-to-market strategy. Support go-to-market strategy”
What You'll Achieve.
Drive awareness; Drive pipeline growth; Improve segmentation; Improve campaign performance
Industry & Context.
Data-driven decision-making
What They're Looking For.
Must Have
5+ years experience in flow cytometry, life sciences, or related scientific domain combined with marketing experience in SaaS, scientific software, or biotech tools, Experience in product marketing, solution marketing, demand generation, or growth marketing roles with measurable impact on pipeline or revenue, Understanding of scientific workflows, research environments, and decision-making processes in life sciences, Proven ability to translate complex technical and scientific concepts into clear, compelling customer-facing messaging, Experience supporting both sales-led and product-led growth motions, including trials, onboarding, and self-service adoption, Background in digital marketing, including SEO, paid campaigns, email marketing, webinars, and conversion optimization, Familiarity with marketing automation platforms, CRM systems, and performance analytics tools, Ability to collaborate effectively across product, sales, engineering, and scientific stakeholder groups
Nice to Have
Experience in events, tradeshows, or scientific conferences
What You'll Do.
Define go-to-market strategy
Support go-to-market strategy
Develop integrated marketing campaigns
Execute integrated marketing campaigns
Drive demand generation strategies
Drive inbound marketing strategies
Optimize website performance
Optimize conversion funnels
Support product-led growth initiatives
Create scientific content
Create commercial content
Collaborate with cross-functional teams
Refine growth strategies
Support field marketing activities
Leverage marketing automation
Leverage analytics tools
How You'll Work.
Team & Collaboration
Cross-functional teams; Product teams; Sales teams; SMEs; Marketing Operations
Communication Scope
Customer-facing messaging; Storytelling
Full Job Description
## Accountabilities Define and support go-to-market strategy, positioning, and messaging for flow cytometry solutions, ensuring alignment with scientific workflows and customer needs. Develop and execute integrated marketing campaigns across digital, email, webinars, content, paid media, and industry events to drive awareness and pipeline growth. Drive demand generation and inbound marketing strategies, optimizing SEO, website performance, and conversion funnels across the customer journey. Support product-led growth initiatives including free trials, onboarding journeys, self-service conversion paths, and lifecycle engagement programs. Create scientific and commercial content such as case studies, webinars, thought leadership materials, campaign assets, and sales enablement tools. Collaborate with cross-functional teams including Product, Sales, SMEs, and Marketing Operations to refine messaging, campaigns, and growth strategies. Support events, conferences, and field marketing activities that generate leads and strengthen brand presence in the scientific community. Leverage marketing automation and analytics tools to improve segmentation, campaign performance, and data-driven decision-making. Requirements: 5+ years of experience in flow cytometry, life sciences, or a related scientific domain combined with marketing experience in SaaS, scientific software, or biotech tools. Experience in product marketing, solution marketing, demand generation, or growth marketing roles with measurable impact on pipeline or revenue. Strong understanding of scientific workflows, research environments, and decision-making processes in life sciences. Proven ability to translate complex technical and scientific concepts into clear, compelling customer-facing messaging. Experience supporting both sales-led and product-led growth motions, including trials, onboarding, and self-service adoption. Strong background in digital marketing, including SEO, paid campaigns, email marketing, webin
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