Company
SaaS
SolutionsMarketingManager|FlowCytometry
Neural analysis suggests this role is
optimal for Manager candidates.
“Solutions Marketing Manager | Flow Cytometry. Skills: Flow cytometry, Go-to-market strategy, Demand generation, Product-led growth. Lead go-to-market strategy. Develop clear value propositions”
What You'll Achieve.
Drive qualified pipeline; Drive revenue growth; Improve user adoption; Improve user retention
Industry & Context.
Analytical skills
What They're Looking For.
Must Have
5+ years of experience in flow cytometry, 5+ years of experience in cytometry software, 5+ years of experience in bioinformatics, 5+ years of experience in related life sciences/scientific domains, Marketing experience in SaaS, Marketing experience in scientific software, Marketing experience in B2B technology environments, Translate complex scientific and technical concepts, Experience working cross-functionally, Background in digital marketing, Background in inbound growth, Background in marketing automation, Background in campaign optimization, Background in performance measurement, Experience supporting sales-led growth motions, Experience supporting product-led growth motions, Data-driven mindset, Analytical skills, Comfort working in fast-moving environments, Comfort working in collaborative environments, Balance of strategic thinking, Balance of hands-on execution
Nice to Have
Experience supporting trials, Experience supporting onboarding flows, Experience supporting self-service conversion strategies, Familiarity with content development, Familiarity with thought leadership, Familiarity with customer storytelling in technical or scientific markets, Experience using insights to improve campaign performance, Experience using insights to improve customer engagement
What You'll Do.
Lead go-to-market strategy
Develop clear value propositions
Develop messaging frameworks
Develop segment-specific narratives
Design integrated demand generation programs
Execute integrated demand generation programs
Design inbound marketing programs
Execute inbound marketing programs
Drive qualified pipeline
Support product-led growth initiatives
Improve user adoption
Improve user retention
Create compelling scientific content
Create compelling commercial content
Tailor content to technical audiences
Tailor content to non-technical audiences
Optimize digital marketing performance
Improve campaign performance
Improve customer engagement
Support field marketing efforts
Execute campaigns aligned to growth objectives
How You'll Work.
Team & Collaboration
Cross-functionally with Product; Cross-functionally with Sales; Cross-functionally with Marketing Operations; Cross-functionally with Demand Generation; Cross-functionally with Scientific subject matter experts
Communication Scope
Scientific content; Commercial content
Full Job Description
## Accountabilities Lead go-to-market strategy and positioning for flow cytometry solutions, developing clear value propositions, messaging frameworks, and segment-specific narratives aligned to both enterprise and self-service audiences. Design and execute integrated demand generation and inbound marketing programs across digital, email, webinars, paid media, SEO, and events to drive qualified pipeline and revenue growth. Support product-led growth initiatives including free trials, onboarding journeys, lifecycle campaigns, and self-service conversion strategies that improve user adoption and retention. Create compelling scientific and commercial content such as webinars, case studies, blogs, presentations, and campaign assets tailored to technical and non-technical audiences. Optimize digital marketing performance through marketing automation, segmentation, conversion tracking, and continuous improvement of funnel metrics from awareness to revenue. Support field marketing efforts including conferences, tradeshows, and scientific events with messaging, assets, and campaign execution aligned to growth objectives. Requirements: 5+ years of experience in flow cytometry, cytometry software, bioinformatics, or related life sciences/scientific domains, combined with marketing experience in SaaS, scientific software, or B2B technology environments. Proven ability to translate complex scientific and technical concepts into clear, compelling messaging for diverse buyer personas and audiences. Experience working cross-functionally with Product, Sales, Marketing Operations, Demand Generation, and Scientific subject matter experts. Strong background in digital marketing, inbound growth, marketing automation, campaign optimization, and performance measurement. Experience supporting both sales-led and product-led growth motions, including trials, onboarding flows, and self-service conversion strategies. Familiarity with content development, thought leadership, and customer story
Applying for this Solutions Marketing Manager | Flow Cytometry role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Lever
- Lever uses a streamlined one-page form — apply in under 5 minutes.
- LinkedIn import works well; review parsed data before submitting.
- The cover letter field is optional but visible to reviewers — use it to differentiate.
- Referral codes from employees can significantly boost visibility of your application.
ANONYMOUS · UNFILTERED
What do employees actually say about this company?
Real rants from real employees. Read before you apply.