SoftwareEngSpecialist

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers Position Overview: As a Consumer Data Architect, you will lead the design and evolution of our first-party consumer data ecosystem. You will be responsible for defining the architecture that enables the collection, integration, identity resolution, governance, and activation of consumer data across our marketing and analytics platforms. This role will establish a robust, scalable, and privacy-first architecture that enables real-time personalization, advanced analytics, and a unified view of the consumer across brands and channels. You will oversee the integration and optimization of BlueConic (CDP), Klaviyo (CRM), and our custom Consumer Master platform while providing strategic direction on the evaluation and implementation of a Master Data Management (MDM) solution to serve as the foundation for consumer identity and data governance. This position offers the opportunity to shape the long-term vision of our consumer data strategy and ensure our technology ecosystem supports the evolving needs of modern marketing and digital engagement. Key Responsibilities: • Lead the strategy, architecture, and implementation of the company’s first-party consumer data ecosystem • Design and maintain a scalable, privacy-first architecture for collecting, unifying, governing, and activating consumer data across platforms • Own the integration and optimization of core consumer data platforms including BlueConic (CDP), Klaviyo (CRM), a