PropertyGuru
PropTech
SocialSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Social Specialist at PropertyGuru. Skills: Social Media, Community Management, Content Production, AI Tools. Plan and execute development strategy for Brand Community. Build and grow genuine user community”
What You'll Achieve.
Achieve breakthroughs in speed; Achieve breakthroughs in quality; Improve engagement quality; Boost productivity
Industry & Context.
Problem-solving approach
What They're Looking For.
Must Have
2-4 years Social Media Specialist or Community Manager role, Portfolio or case study demonstrating measurable results, Portfolio or case study demonstrating problem-solving approach, Portfolio or case study demonstrating individual contribution, Knowledge or hands-on experience in Vietnam real estate market, Proven experience building and growing a real community, Proficient with AI tools in daily work, Ability to think top-down from business objectives, Excellent Vietnamese writing skills, Able to read and interpret social data, Strong self-management skills
Nice to Have
Previous experience with classifieds platform, Ability to independently produce short-form video, Previously piloted or proposed AI-powered workflow
What You'll Do.
Plan and execute development strategy for Brand Community
Build and grow genuine user community
and manage Content Collaborators
Coordinate with internal teams for on-time delivery
Ensure quality control and on-time delivery
Monitor and respond to community conversations
Establish Community Guidelines
Establish Escalation Protocol
Identify and synthesize community signals
Propose content improvements
Propose product feature recommendations
Propose Annual Content Direction
Propose Quarterly Social Roadmap
Ideate content production for Brand campaigns
Ideate content production for Performance Marketing campaigns
Ideate content production for company events
Transform market reports into social-friendly content
Transform market intelligence into accessible content
Ensure content adheres to brand Voice
Ensure content adheres to brand Tone
Ensure content adheres to brand Mood
Build periodic reporting dashboards
Research and pilot new social activities
Explore new content distribution partners
Measure and evaluate initiative effectiveness
Research and test new AI Tools
Experiment with AI-powered content formats
Build and share AI Workflows
Build and share Prompt Libraries
How You'll Work.
Team & Collaboration
Coordinating with relevant internal teams; Cross-functional collaboration
Communication Scope
Vietnamese writing
Process & Methodology
Roadmap planning
Full Job Description
PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 32 million property seekers monthly to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam. [PropertyGuru.com.sg](https://www.propertyguru.com.sg/) was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 18 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region’s biggest and most respected industry recognition platform – PropertyGuru Asia Property [Awards](https://www.asiapropertyawards.com/en/), events and publications across Asia. For more information, please visit: [PropertyGuruGroup.com](https://www.propertygurugroup.com/); [PropertyGuru Group on LinkedIn](https://www.linkedin.com/company/propertyguru/). Recognised as a Top Employers Certified* organisation, we’re proud to be among the best workplaces in the region—celebrating an inclusive culture of excellence, growth, and well-being. # **JOB DESCRIPTION** The Social Specialist at Batdongsan.com.vn is not a brief-execution role. You serve as the architect who builds and operates the brand’s entire social media ecosystem, spanning Owned Fanpage Development, Content Delivery, and Social Outreach. We are looking for a partner who can independently propose plans, own content strategy, and leverage AI Tools to achieve breakthroughs in both speed and quality. Here, you stand on the shoulders of a giant, delivering free knowledge and expertise to millions of Vietnamese, helping them navigate t
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