SALT XC
SocialPerformanceAnalyst
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Social Performance Analyst at SALT XC. Skills: Turn data into strategic and creative insights, Connecting performance, audience behavior, and cultural context, Identify patterns across content, campaigns, and conversations, Contribute to briefs, playbooks, campaign planning, and post-campaign analysis, Embedding insights into the workflow, Facilitate conversations that help teams understand performance and apply insights, Stay ahead of platform trends, cultural moments, and emerging behaviors, B”
Industry & Context.
Analytical thinking; Translate complex data into clear, actionable narratives
What They're Looking For.
Must Have
2+ years relevant experience in agency performance analytics, digital strategy or SMM role, Proven writing in-depth, actionable insights based on data, Translating insights into actionable recommendations for brands, creative and strategy teams, Experience reporting on following channels Facebook, Instagram, TikTok, Pinterest, Reddit, Twitter, High attention to detail, Excellent communication skills (both written and verbal)
Nice to Have
CPG experience desired but not required, Preferred hands-on experience in Google Analytics, Search Console, paid social business manager accounts & Google Ad accounts, Preferred exposure to all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video
What You'll Do.
Turn data into strategic and creative insights
connecting performance
and cultural context to inspire what comes next
Translate complex data into clear
actionable narratives tailored to creative
Identify patterns across content
and conversations to unlock new opportunities for creative development and brand growth
and post-campaign analysis with forward-looking recommendations
Act as a core partner to creative
embedding insights into the workflow
not delivering them after the fact
Facilitate conversations that help teams understand performance and apply insights to improve ideas and execution
Provide ongoing guidance and support on social tools
and measurement approaches
Stay ahead of platform trends
and emerging behaviors
connecting them back to brand opportunities
Bring a point of view on what’s happening in social and why it matters for the work
Contribute to thought leadership by identifying and sharing relevant shifts in the digital landscape
Bring a understanding of the creator and influencer landscape
including how content
and platforms intersect to drive performance
Help build and maintain dashboards that are useful
and aligned to business priorities
Ensure data accuracy and streamline reporting workflows through automation where possible
Analyze performance across content
delivering timely insights (monthly
Partner with strategy teams to define KPIs
and measurement frameworks that reflect real success
Continuously evolve how success is measured by identifying new KPIs and better ways to track impact
Push beyond standard reporting to explore new tools
and ways of thinking about performance
How You'll Work.
Team & Collaboration
Act as a core partner to creative, strategy, and account teams, embedding insights into the workflow, not delivering them after the fact; Facilitate conversations that help teams understand performance and apply insights to improve ideas and execution; Partner with strategy teams to define KPIs, benchmarks, and measurement frameworks that reflect real success
Communication Scope
Excellent communication skills (both written and verbal); Translating complex data into clear, actionable narratives
Process & Methodology
Ability to take ownership of tasks and drive projects through to completion
Full Job Description
ROLE: SOCIAL PERFORMANCE ANALYST TEAM: THE KITCHEN NORTH AMERICA LOCATION: TORONTO (HYBRID) COMPANY OVERVIEW: The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums, from everything from social to TV. This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking. Are you ready to join an award-ambitious team that's making waves in the advertising industry? Our incredible team has been recognized internationally by industry giants like Cannes, One Show and was named Campaign's Global ‘In-House Agency of The Year’, further solidifying our position as a leader in the industry. Join us and be a part of something truly special - a team that's dedicated to creating ground-breaking work and pushing limits. At The Kitchen, we're not just looking for individuals who want to be a part of the advertising industry - we're looking for trailblazers who are ready to lead the way to the next big thing! We want individuals who are passionate about producing award-winning work and have an innate drive to their craft and are eager to generate innovative ideas both within and outside of the brief. ROLE OVERVIEW The Performance Analyst is an insights-driven strategist who transforms data into ideas that shape creative, strategy, and brand decisions. This is not a traditional reporting role—you are a key partner in the creative process, helping teams understand not just what is happening, but why it matters and how it can inform what come next. You bring together cultural awareness, platform expertise, and analytical thinking to uncover strategic and creative opportunities. You’re highly collaborative, curious by nature, and skilled at translating co
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