SocialMediaScaler

## Accountabilities Own the performance and growth of 10–15 social media pages across Facebook, Instagram, TikTok, and LinkedIn, ensuring consistent improvements in organic reach, engagement, and follower growth. Build, lead, and manage a small team of content creators and social media coordinators, including hiring, coaching, and performance management. Develop structured, localized monthly content calendars tailored to multiple markets including the GCC, UAE, Philippines, and other regions. Create and refine high-performing content concepts, hooks, and formats designed to maximize attention, shareability, and algorithmic distribution. Continuously monitor platform algorithm updates and adapt strategies across Meta, TikTok, and LinkedIn to maintain growth momentum. Design and execute A/B testing frameworks for content formats, captions, posting times, and creative angles, translating insights into actionable improvements. Oversee content production workflows from briefing to publishing, ensuring quality, consistency, and speed of execution. Identify opportunities for UGC, influencer collaborations, and community-driven content to accelerate organic growth. Track and analyze performance metrics weekly, producing insights that directly inform content strategy and optimization. Collaborate with paid media and leadership teams to ensure alignment between organic and paid social strategies. Requirements: Proven experience growing at least one social media page from early stage to significant scale, with measurable results. Strong, hands-on understanding of organic growth mechanics across Facebook, Instagram, TikTok, and LinkedIn. Experience managing or leading small creative or social media teams. Exceptional instinct for content hooks, virality triggers, and audience attention drivers. Ability to build and manage structured content calendars across multiple accounts and markets simultaneously. Skilled in briefing and directing creatives including designers, video edito