Company
Technology
SocialMediaManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Social Media Manager. Skills: Social media strategy, Content creation, Community engagement, Performance analysis. Own social media strategy. Execute social media strategy”
What You'll Achieve.
Strengthen brand loyalty; Continuously optimize reach; Continuously optimize engagement; Continuously optimize conversion impact
Industry & Context.
Performance optimization; Iterate quickly
Occasional in-person gatherings, Quarterly HQ visits
What They're Looking For.
Must Have
3–6 years experience social media management, Proven track record content engagement, Proven track record audience growth, Proven track record business impact, Expertise TikTok, Expertise Instagram Reels, Expertise short-form video storytelling, Deep understanding social trends, Deep understanding internet culture, Deep understanding platform best practices, Experience cross-functional teams, Data-driven mindset, Ability analyze performance, Ability iterate quickly, Creative intuition, Performance-oriented approach content creation, Excellent communication skills, Excellent writing skills, Excellent brand voice adaptation, Highly organized, Project management abilities
Nice to Have
Experience consumer industry, Experience subscription industry, Experience pet industry, Experience health-related industries, Influencer marketing experience, Paid social campaigns experience
What You'll Do.
Own social media strategy
Execute social media strategy
Create high-performing content
Publish high-performing content
Optimize high-performing content
Manage content calendar
Drive community engagement
Manage audience interactions
Identify social trends
Produce timely content
Produce relevant content
Collaborate with Growth teams
Partner with PR teams
Partner with Influencer teams
Analyze performance metrics
Optimize conversion impact
Support cross-channel content needs
How You'll Work.
Team & Collaboration
Cross-functional teams; Growth teams; PR teams; Influencer teams
Communication Scope
Brand voice adaptation
Process & Methodology
Project management
Full Job Description
## Accountabilities Own and execute the end-to-end social media strategy across TikTok, Instagram, Facebook, YouTube Shorts, and emerging platforms. Create, publish, and optimize high-performing content including short-form video, static posts, reactive content, and trend-driven creatives. Manage the content calendar aligned with product launches, campaigns, cultural moments, and brand initiatives. Drive community engagement by managing comments, DMs, and audience interactions to strengthen brand loyalty. Identify and act on social trends, memes, and cultural moments to produce timely and relevant content. Collaborate with Growth teams on paid amplification strategies, creator whitelisting, and performance optimization. Partner with PR and Influencer teams to support partnerships, collaborations, and external activations. Analyze performance metrics and deliver insights to continuously optimize reach, engagement, and conversion impact. Support cross-channel content needs across email, SMS, and landing pages when required. Requirements: 3–6 years of experience managing and growing social media channels for a consumer-facing brand. Proven track record of creating content that drives engagement, audience growth, and measurable business impact. Strong expertise in TikTok, Instagram Reels, and short-form video storytelling. Deep understanding of social trends, internet culture, and platform-specific best practices. Experience working cross-functionally with Growth, Creative, Product, and PR teams. Data-driven mindset with the ability to analyze performance and iterate quickly based on insights. Strong creative intuition combined with a performance-oriented approach to content creation. Excellent communication, writing, and brand voice adaptation skills. Highly organized with strong project management abilities in fast-paced environments. Nice to have: experience in consumer, subscription, pet, or health-related industries, influencer marketing, and paid social campaigns.
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