VML

SocialMediaManager

Madrid, Spain Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Social Media Manager at VML. Skills: Social Media Strategy, Content Creation, Community Management, Data Analysis, Platform Expertise (TikTok, Instagram, YouTube). Design and define narrative, tone, and strategic plans aligned with business and brand positioning on Social Media monthly. Create and manage the content calendar”

What You'll Achieve.

Transform metrics into real growth; Ensure full-funnel coherence

Industry & Context.

Problems you'll solve

Analytical and optimization capabilities; Data-based improvement

What They're Looking For.

Must Have

5 - 7 years of experience in agency or consultancy, Deep knowledge of TikTok, Instagram and YouTube, Data-driven mindset with analytical and optimization capabilities, High autonomy, speed of execution and creative judgment, Constant interest in digital culture, platform evolution and content creators, always staying at the forefront, Excellent communication skills to present and communicate with different stakeholders clearly and effectively, High level of English (bilingual or native) with the ability to communicate and develop proposals in this language on a daily basis

Nice to Have

Previous experience in creating ideas and creative campaigns for social networks within the automotive sector

What You'll Do.

Design and define narrative

and strategic plans aligned with business and brand positioning on Social Media monthly

Create and manage the content calendar

Detect cultural trends

and opportunities to transform them into relevant and scalable content

and follow up on collaborations aligned with brand and performance objectives with content creators

proactive interaction

and community building

and data-based improvement

Coordinated work with creativity

and data teams to ensure full-funnel coherence and with external client teams

How You'll Work.

Team & Collaboration

Work coordinated with creativity, strategy, and data teams to ensure full-funnel coherence; Work coordinated with external client teams

Communication Scope

Excellent communication skills to present and communicate with different stakeholders clearly and effectively; High level of English (bilingual or native) with the ability to communicate and develop proposals in this language on a daily basis

Full Job Description

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy' s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. Buscamos un/a Social Media Manager que convierta estrategia en contenido relevante, construya comunidad con intención, transforme métricas en crecimiento real y coordine un proyecto global. Si eres creativo/a, analítico/a y verdaderamente te consideras social-first, queremos conocerte. Responsabilidades: Diseñar y definir narrativa, tono y planes estratégicos alineados a negocio y posicionamiento de marca en Social Media de manera mensual. Crear y gestionar el calendario de contenidos. Detectar tendencias culturales, comportamientos y oportunidades para t

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