Scangroup
Marketing
SocialMediaManager
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“Social Media Manager at Scangroup. Skills: Social media strategy, Content creation, Audience engagement, Analytics and reporting. Develop social media strategies. Implement social media strategies”
What You'll Achieve.
Achieve specific business goals; Track performance metrics; Track overall campaign success; Meet business objectives
Industry & Context.
Data-driven insights; Optimization decisions
What They're Looking For.
Must Have
Bachelor’s degree in Marketing, Communications, Public Relations, or related field, Equivalent professional experience, Proven experience as Social Media Manager or similar role, High proficiency with social media management tools, High proficiency with social listening/analytics platforms, Understanding of social media trends, Understanding of social media algorithms, Understanding of community management, Understanding of paid social best practices, Excellent written skills, Excellent verbal skills, Eye for detail, Creative thinking, Ability to generate innovative content ideas, Organizational ability, Project management ability, Ability to work independently, Ability to work collaboratively within cross-functional teams
Nice to Have
Familiarity with graphic design, Familiarity with Canva, Familiarity with Photoshop, Familiarity with video editing, Familiarity with multimedia production skills
What You'll Do.
Develop social media strategies
Implement social media strategies
Identify target audiences
Tailor content to audiences
Stay updated with industry trends
Stay updated with platform updates
Adapt strategies proactively
Track campaign success
Ensure consistent posting calendar
Experiment with content formats
Monitor user-generated content
Integrate UGC into content
Oversee content proposals
Review content proposals
Approve content proposals
Oversee content schedules
Review content schedules
Approve content schedules
Ensure timely audience engagement
Ensure brand-aligned audience engagement
Engage directly with followers
Foster sense of community
Build online relationships
Encourage user-generated content
Encourage active user participation
Leverage social listening tools
Identify real-time engagement opportunities
Inform teams of key trends
Inform teams of industry shifts
Inform teams of potential brand crises
Track key performance metrics
Analyze key performance metrics
Use data-driven insights
Refine social media strategies
Make optimization decisions
Prepare performance reports
Present performance reports
Create social media advertising campaigns
Manage social media advertising campaigns
Define target audiences for ads
Optimize ad performance
Ensure organic content has objective
Promote organic content
Act as primary client contact
Address client queries
Provide performance updates
Present campaign reports to clients
Align social media efforts
Manage client campaigns
Deliver campaigns on time
Deliver campaigns to high standard
Coordinate with external stakeholders
Coordinate with social influencers
Coordinate with platform partners
Coordinate with internal teams
Collaborate with cross-functional teams
Coordinate social media activities
Ensure content complies with regulations
Ensure content complies with copyright
Ensure content complies with brand safety
Monitor online sentiment
Address negative feedback
Address potential social media crises
How You'll Work.
Team & Collaboration
Cross-functional teams; Client Service teams; External stakeholders; Internal teams; Social influencers; Platform partners
Communication Scope
Written skills; Verbal skills; Presentation skills
Process & Methodology
Project management
Full Job Description
Role Summary The Social Media Manager plays a crucial role in developing and executing social media strategies for our clients. Their primary focus is to build and maintain a strong online presence, engage with the target audience, and promote brand awareness for our clients. The role involves monitoring social media trends, analyzing data, and implementing tactics to improve the client's social media performance and achieve specific business goals. As a practitioner and leader within the team, the Social Media Manager is responsible for creating, curating, and managing content across various social media platforms. They will develop and execute social media strategies, monitor performance metrics, and engage with the online community to drive engagement and growth. This role also includes the direct supervision and mentorship of Social Media Executives. Key Responsibilities Strategy Development Develop and implement comprehensive social media strategies aligned with clients' business goals and objectives. Identify target audiences and tailor content to effectively reach, resonance, and engage them. Stay updated with industry trends, platform updates, and emerging social media channels to adapt strategies proactively. Set measurable goals and KPIs to track performance and overall campaign success. Content Creation and Management Create, curate, and publish high-quality, engaging content across social media platforms (including but not limited to Facebook, X/Twitter, Instagram, LinkedIn, TikTok, etc.). Plan and schedule posts, ensuring a consistent and optimal posting calendar. Utilize and experiment with various content formats, including text, images, videos, and infographics. Monitor user-generated content (UGC) and integrate it appropriately into the content mix. Oversee, review, and approve content proposals and schedules submitted by Social Media Executives. Audience Engagement Ensure proper, timely, and brand-aligned engagement of audiences by supervising Soci
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