Replit
Technology
SocialMediaManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Social Media Manager at Replit. Own social voice. Execute content pillars”
Industry & Context.
What They're Looking For.
Must Have
5+ years social media experience, High-growth B2C experience, Beloved consumer tech experience, Track record growing accounts, Comfort operating in ambiguity, Move fast with imperfect information, AI-native, Demonstrated track record growing accounts in AI, Portfolio demonstrating voice, Portfolio demonstrating instincts, Portfolio demonstrating results, Elite copywriting, Concise copywriting, Witty copywriting, Well-timed copywriting, Meme creation, Deep platform fluency, Organic growth tactics, Narrative instincts, Genuine curiosity about AI tools, Hands-on experience using AI tools, Experience managing rapid response, Experience managing issues, Experience with social media crises
Nice to Have
Short-form video creation experience, Short-form video production experience, Meaningful social media following, Active Replit builder, Shipped something with Replit, Existing relationships with AI influencers, Existing relationships with journalists, Existing relationships with podcasters, Existing relationships with community leaders, Experience at B2C tech, Experience at early-stage startup, Based in San Francisco Bay Area, Able to relocate to San Francisco Bay Area
What You'll Do.
Execute content pillars
Define channel strategy
Write explainer content
Adjust strategy weekly
Coordinate internally
How You'll Work.
Team & Collaboration
Marketing; Product Marketing; Product; Engineering; Creative; Comms; Sales; Legal
Communication Scope
Copywriting
Full Job Description
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. ABOUT THE ROLE Replit is the agentic software creation platform that enables anyone to build everything from applications and websites to real businesses using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. Social media is one of the most important channels in Replit's go-to-market motion — not just for brand awareness, but as a direct driver of user acquisition, product discovery, and community trust. We're looking for the person who will own our social channels end to end. You'll lead our social media marketing program, defining our voice, managing our owned channels across X, Meta, TikTok, etc, and developing content across each channel that drives awareness of the brand and gets people excited to use the product. You'll have a ringside seat to one of the most interesting moments in software history, working in close collaboration with Marketing, Product Marketing, Product, Engineering, and Creative This is the right role if you you live on Instagram, TikTok, Reddit, and X, and you're energized by the challenge of building something durable, not just going viral. WHAT YOU'LL DO - Own and execute Replit's social voice, content pillars, and channel strategy across all social channels - Execute launches and multi-week arcs (product, research, ecosystem, partnerships) with clear goals and measurable outputs - Be in the trenches of engagement, managing replies, quote tweets, and relationship-building with major accounts, builders, and media - Write punchy posts, threads, memes, and explainer content that makes complex ideas exciting and accessible - Work across marketing, comms, product, sales, engineer, and lega
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