Pavago
Staffing and Recruiting
SocialMediaManager
Neural analysis suggests this role is
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“Social Media Manager at Pavago. Skills: Social Media Strategy, Content Creation, Community Management, Performance Analysis. Develop and execute social media strategies. Define KPIs for engagement, audience growth”
What You'll Achieve.
Grow brand visibility; Increase audience engagement; Drive measurable business outcomes; Engagement growth across platforms; Audience and follower/subscriber growth; Website traffic and lead generation; Community response time and engagement quality; Campaign ROI and content performance improvements; Consistency and timeliness of content execution
Industry & Context.
Analytical thinker who can turn performance data into actionable improvements
What They're Looking For.
Must Have
2+ years of professional social media management experience, Experience managing multiple social platforms including LinkedIn, Instagram, TikTok, Facebook, X, and/or YouTube, Proficiency with social scheduling and analytics tools such as Hootsuite, Sprout Social, Buffer, or HubSpot, writing, editing, and content creation skills, Familiarity with design tools such as Canva or Adobe Creative Suite, understanding of engagement metrics, audience growth, and content optimization
Nice to Have
Experience managing brand accounts in SaaS, e-commerce, agencies, or professional services, Experience with influencer partnerships and UGC campaigns, Familiarity with paid social advertising platforms, Experience handling brand reputation or social media crisis management, Experience supporting founder-led or personal brand social media growth
What You'll Do.
Develop and execute social media strategies
Define KPIs for engagement
Build and manage content calendars
Identify content opportunities and trends
and publish engaging content
Collaborate with designers and editors
Ensure content aligns with brand tone
Schedule and manage posts
Repurpose long-form content
Respond professionally to inquiries
Escalate customer support concerns
Foster community engagement
Launch and manage social campaigns
Collaborate with paid media teams
Support influencer collaborations
Track and analyze performance metrics
Prepare weekly and monthly reports
Recommend strategic optimizations
Work closely with marketing teams
Share audience insights
Coordinate with creative teams
How You'll Work.
Team & Collaboration
Work closely with marketing, creative, and leadership teams; Collaborate with designers, video editors, and content teams; Collaborate with paid media teams; Work closely with marketing, PR, content, and customer support teams; Coordinate with creative teams
Communication Scope
Communicator with awareness of current trends
Full Job Description
### **Social Media Manager** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Client Business Hours **Location:** Remote (LATAM, Pakistan, Philippines, South Africa Preferred) ### **About the Role** Our client is seeking a creative, strategic, and data-driven Social Media Manager to lead social media strategy, execution, and performance across multiple digital platforms. This role combines content strategy, community engagement, campaign execution, and performance analysis to help grow brand visibility, audience engagement, and business impact. The ideal candidate understands platform-specific content, stays ahead of social trends, and knows how to turn social media activity into measurable business outcomes. You will work closely with marketing, creative, and leadership teams to ensure the brand maintains a strong, engaging, and consistent presence across all channels. ### **What You’ll Own** ### **Social Media Strategy & Planning** • Develop and execute social media strategies aligned with broader marketing and business objectives • Define KPIs for engagement, audience growth, traffic, and conversions across each platform • Build and manage content calendars across LinkedIn, Instagram, Facebook, TikTok, X (Twitter), and YouTube • Identify content opportunities, trends, and platform-specific growth strategies ### **Content Creation & Publishing** • Write, edit, and publish engaging content tailored to each platform • Collaborate with designers, video editors, and content teams to produce multimedia assets • Ensure all content aligns with brand tone, messaging, and campaign goals • Schedule and manage posts using tools such as Hootsuite, Buffer, Sprout Social, or HubSpot • Repurpose long-form content into platform-specific formats to maximize reach and engagement ### **Community Management & Engagement** • Monitor comments, DMs, mentions, and audience interactions daily • Respond professionally and promptly to community inquiries and conversations • Esca
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