Pavago
Staffing and Recruiting
SocialMediaManager
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“Social Media Manager at Pavago. Skills: Social Media Strategy, Content Creation, Community Management, Performance Analysis. Develop and execute social media strategies aligned with broader marketing and business objectives. Define KPIs for engagement, audience growth, traffic, and conversions across each platform”
What You'll Achieve.
Grow brand visibility; Audience engagement; Business impact; Measurable business outcomes; Engagement growth across platforms (likes, comments, shares, saves); Audience and follower/subscriber growth; Website traffic and lead generation from social channels; Community response time and engagement quality; Campaign ROI and content performance improvements; Consistency and timeliness of content execution
Industry & Context.
Analytical thinker who can turn performance data into actionable improvements
What They're Looking For.
Must Have
2+ years of professional social media management experience, Experience managing multiple social platforms including LinkedIn, Instagram, TikTok, Facebook, X, and/or YouTube, Proficiency with social scheduling and analytics tools such as Hootsuite, Sprout Social, Buffer, or HubSpot, writing, editing, and content creation skills, Familiarity with design tools such as Canva or Adobe Creative Suite, understanding of engagement metrics, audience growth, and content optimization
Nice to Have
Experience managing brand accounts in SaaS, e-commerce, agencies, or professional services, Experience with influencer partnerships and UGC campaigns, Familiarity with paid social advertising platforms, Experience handling brand reputation or social media crisis management, Experience supporting founder-led or personal brand social media growth
What You'll Do.
Develop and execute social media strategies aligned with broader marketing and business objectives
Define KPIs for engagement
and conversions across each platform
Build and manage content calendars across LinkedIn
Identify content opportunities
and platform-specific growth strategies
and publish engaging content tailored to each platform
Collaborate with designers
and content teams to produce multimedia assets
Ensure all content aligns with brand tone
Schedule and manage posts using tools such as Hootsuite
Repurpose long-form content into platform-specific formats to maximize reach and engagement
and audience interactions daily
Respond professionally and promptly to community inquiries and conversations
Escalate customer support or reputation-related concerns appropriately
Foster community engagement through thoughtful interaction and user-generated content amplification
Launch and manage organic and paid social campaigns supporting product launches
and brand initiatives
Collaborate with paid media teams to optimize campaign performance and targeting
Support influencer collaborations
and UGC initiatives where applicable
Track and analyze performance metrics across social channels using native analytics
Prepare weekly and monthly reports highlighting engagement
and conversion trends
Conduct A/B testing and performance analysis to improve campaign effectiveness
Recommend strategic optimizations based on data insights and platform trends
How You'll Work.
Team & Collaboration
Work closely with marketing, creative, and leadership teams to ensure the brand maintains a strong, engaging, and consistent presence across all channels.; Collaborate with designers, video editors, and content teams to produce multimedia assets.; Collaborate with paid media teams to optimize campaign performance and targeting.; Work closely with marketing, PR, content, and customer support teams to align messaging and initiatives.; Share audience insights and performance learnings to improve campaigns and positioning.; Coordinate with creative teams to maintain consistency across all social assets and campaigns.
Communication Scope
Communicator with awareness of current trends, audience behavior, and digital culture
Process & Methodology
Managing multiple campaigns and platforms simultaneously
Full Job Description
### **Social Media Manager** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Client Business Hours **Location:** Remote (LATAM, Pakistan, Philippines, South Africa Preferred) ### **About the Role** Our client is seeking a creative, strategic, and data-driven Social Media Manager to lead social media strategy, execution, and performance across multiple digital platforms. This role combines content strategy, community engagement, campaign execution, and performance analysis to help grow brand visibility, audience engagement, and business impact. The ideal candidate understands platform-specific content, stays ahead of social trends, and knows how to turn social media activity into measurable business outcomes. You will work closely with marketing, creative, and leadership teams to ensure the brand maintains a strong, engaging, and consistent presence across all channels. ### **What You’ll Own** ### **Social Media Strategy & Planning** • Develop and execute social media strategies aligned with broader marketing and business objectives • Define KPIs for engagement, audience growth, traffic, and conversions across each platform • Build and manage content calendars across LinkedIn, Instagram, Facebook, TikTok, X (Twitter), and YouTube • Identify content opportunities, trends, and platform-specific growth strategies ### **Content Creation & Publishing** • Write, edit, and publish engaging content tailored to each platform • Collaborate with designers, video editors, and content teams to produce multimedia assets • Ensure all content aligns with brand tone, messaging, and campaign goals • Schedule and manage posts using tools such as Hootsuite, Buffer, Sprout Social, or HubSpot • Repurpose long-form content into platform-specific formats to maximize reach and engagement ### **Community Management & Engagement** • Monitor comments, DMs, mentions, and audience interactions daily • Respond professionally and promptly to community inquiries and conversations • Esca
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