Pavago
Staffing and Recruiting
SocialMediaManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Social Media Manager at Pavago. Skills: Social Media Strategy, Content Execution, Community Management, Analytics, Performance Optimization. Develop and execute social media strategies aligned with business and marketing goals. Create and manage structured content calendars across all social platforms”
What You'll Achieve.
grow visibility, engagement, and measurable business results; turn engagement into brand growth and business impact; improve campaign performance; improve performance through continuous iteration; brand awareness; demand generation; Engagement rate growth across platforms; Follower and subscriber growth; Increased reach, impressions, and audience interaction; Traffic and lead generation from social media; Community response time and audience satisfaction; Consistent content execution and publishing reliability
Industry & Context.
analytical thinking; analyzing performance; optimize future strategy accordingly; improve performance through continuous iteration
What They're Looking For.
Must Have
2+ years of professional social media management experience, experience managing LinkedIn, Instagram, TikTok, Facebook, X (Twitter), and/or YouTube accounts, Proficiency with scheduling and analytics tools such as Hootsuite, Sprout Social, Buffer, or HubSpot, copywriting, editing, and communication skills, Experience creating or coordinating visual and video content, Familiarity with Canva or Adobe Creative Suite, understanding of engagement metrics and social media KPIs
Nice to Have
Experience managing social media for SaaS, e-commerce, agencies, or professional services brands, Familiarity with influencer marketing and UGC campaigns, Experience supporting paid social campaigns, Understanding of conversion-focused social media strategies, Experience handling community management and online reputation management
What You'll Do.
Develop and execute social media strategies aligned with business and marketing goals
Create and manage structured content calendars across all social platforms
Define KPIs including engagement
Identify platform-specific opportunities
and publish engaging content across LinkedIn
Collaborate with designers
and content creators to develop multimedia assets
Ensure all content aligns with brand voice
and messaging standards
Schedule and manage content using tools like Hootsuite
and community interactions daily
and customer messages professionally and promptly
Build audience engagement through proactive interaction and community conversations
Escalate customer concerns or reputation issues when necessary
Support and execute paid and organic social campaigns
Collaborate with marketing and paid media teams to improve campaign performance
Assist with influencer collaborations
and audience engagement initiatives
and creative approaches
Track and analyze engagement
and conversion metrics
Build weekly and monthly performance reports with actionable insights
Identify high-performing content and optimize future strategy accordingly
Conduct A testing and improve performance through continuous iteration
How You'll Work.
Team & Collaboration
Collaborate with designers, editors, and content creators to develop multimedia assets; Collaborate with marketing and paid media teams to improve campaign performance; Partner with marketing, PR, customer support, and leadership teams; Share audience insights and social feedback to improve campaigns and positioning; Support broader brand awareness and demand generation initiatives; Collaborate with creative teams on campaigns and content assets
Communication Scope
communication skills; Respond to followers, inquiries, and customer messages professionally and promptly
Process & Methodology
Manage structured content calendars, Manage online communities, Manage content using tools
Full Job Description
### **Social Media Manager** **Position Type:** Full-Time, Remote **Location:** Remote **Working Hours:** U.S. Business Hours ### **About the Role** We’re hiring a creative, execution-focused Social Media Manager to own strategy, content execution, engagement, and performance across multiple social platforms. This role combines content strategy, storytelling, community management, and analytics to help brands grow visibility, engagement, and measurable business results. You will be responsible for planning and publishing content, managing online communities, analyzing performance, and continuously improving social media strategies across LinkedIn, Instagram, TikTok, Facebook, X (Twitter), and YouTube. The ideal candidate understands platform-specific content, trends, audience psychology, and how to turn engagement into brand growth and business impact. This is not a “post and forget” role — we’re looking for someone who thinks strategically, executes consistently, and actively optimizes performance. ### **What You’ll Own** ### **Social Media Strategy & Planning** • Develop and execute social media strategies aligned with business and marketing goals • Create and manage structured content calendars across all social platforms • Define KPIs including engagement, growth, reach, traffic, and conversions • Identify platform-specific opportunities, trends, and content angles ### **Content Creation & Publishing** • Create, write, edit, and publish engaging content across LinkedIn, Instagram, TikTok, Facebook, X (Twitter), and YouTube • Collaborate with designers, editors, and content creators to develop multimedia assets • Ensure all content aligns with brand voice, positioning, and messaging standards • Schedule and manage content using tools like Hootsuite, Sprout Social, Buffer, or HubSpot ### **Community Management & Engagement** • Monitor comments, DMs, mentions, and community interactions daily • Respond to followers, inquiries, and customer messages professionally a
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