Paired
DTC
SocialMediaManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Social Media Manager at Paired. Skills: Social media strategy, Content creation, Creator management, Performance analysis. Develop social strategy. Execute social strategy”
What You'll Achieve.
Drive awareness; Drive trust; Drive revenue; Inspire performance; Maximize hooks; Maximize clarity; Maximize conversions; Scale content output; Increase engagement; Increase retention; Increase saves; Increase shares; Increase click-through; Increase revenue attribution; Increase followers; Increase community engagement
Industry & Context.
Content pivots; Content iteration
What They're Looking For.
Must Have
3–5 years of experience managing social media, Proven experience growing Instagram, Proven experience growing TikTok, Proven experience growing short-form video platforms, Experience working with UGC creators, Experience working with influencers, Understanding of short-form content strategy, Ability to plan content calendars, Ability to execute content calendars, Ability to plan campaign launches, Ability to execute campaign launches, Comfortable analyzing social performance metrics, Ability to identify winning content formats, Ability to iterate quickly, Experience collaborating with paid media teams, Copywriting skills, Storytelling skills, Ability to translate complex topics, Experience maintaining consistent brand voice, Ability to provide clear creative direction, Ability to provide feedback on content
What You'll Do.
Develop social strategy
Execute social strategy
Build content roadmaps
Oversee daily posting
Turn performance data into pivots
Translate science into messaging
Create messaging frameworks
Ensure consistency across ads
Ensure consistency across organic content
Ensure consistency across influencers
Ensure consistency across product education
Develop creator program
Scale creator program
Build creator relationships
Collaborate with paid media
Implement workflow systems
Train junior team members
Identify repeatable content formats
Double down on winners
Partner with paid media
Drive measurable growth
How You'll Work.
Team & Collaboration
Collaborate with paid media; Collaborate with paid media teams
Communication Scope
Brand messaging; Creative direction; Content feedback
Process & Methodology
Content roadmaps, Campaign launches
Full Job Description
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. We’re looking for a **Social Media Manager.** You’ll be responsible for transforming social into a structured, scalable content machine that drives awareness, trust, and revenue. ### **Key Responsibilities:** 1\. Social Strategy & Execution * Develop and execute a multi-platform social strategy (TikTok, Instagram, YouTube Shorts, etc.) * Build monthly and quarterly content roadmaps aligned with product launches and campaigns * Oversee daily posting, scheduling, engagement, and optimization * Turn performance data into actionable content pivots 2\. Brand Voice & Internal Messaging * Define and protect Larine’s voice across all social platforms * Translate complex oral health science into clear, relatable messaging * Create internal brand messaging frameworks for creators and team members * Ensure consistency across ads, organic content, influencers, and product education 3\. Creator & Influencer Manager * Develop and scale a structured creator program * Write briefs that actually inspire strong performance * Build long-term creator relationships, not one-off transactions * Review UGC and refine it to maximize hooks, clarity, and conversions * Collaborate closely with paid media to identify winning creatives 4\. Team Building & Systems * Build and manage the social team (in-house and/or freelance) * Create SOPs for content production, editing, publishing, and reporting * Implement workflow systems to scale content output * Train junior team members and creators on brand voice and messaging 5\. Performance & Growth * Track KPIs: engagement, retention, saves, shares, click-through, revenue attribution * Identify repeatable content formats and double down on winners * Part
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