Lago
Marketing and Advertising
SocialMediaManager
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Social Media Manager at Lago. Skills: LinkedIn content management, executive ghostwriting, B2B content strategy, content creation. Managing and growing B2B content presence on LinkedIn. Executive ghostwriting for C-Suite leaders”
What You'll Achieve.
growing B2B content presence on LinkedIn; building each leader’s personal brand and industry authority; driving brand awareness and audience engagement within a B2B context; content calendar aligned with company goals and go-to-market priorities; continuously optimize content strategy and posting cadence
Industry & Context.
What They're Looking For.
Must Have
Proven years of experience in B2B content marketing or social media management, with a focus on LinkedIn, Demonstrated ghostwriting skilled at capturing and adapting tone and voice for different personalities, written communication skills — able to translate complex ideas into clear, compelling content, Self-starter with organizational skills and the ability to manage multiple content threads independently, Familiarity with LinkedIn’s content formats, best practices, and engagement strategies, Basic understanding of content analytics and performance tracking, Proficiency in Google Docs, Sheets, or similar productivity tools
Nice to Have
Bachelor’s Degree in Marketing, Communications, Journalism, or related field preferred, Experience writing for SaaS, tech, or startup environments is a plus
What You'll Do.
Managing and growing B2B content presence on LinkedIn
Executive ghostwriting for C-Suite leaders
Developing long-form thought leadership content for the company’s LinkedIn account
Coordinating cross-functionally with department leads to surface relevant topics
voice-matched LinkedIn content for C-Suite executives
Develop and publish long-form content for the official Company LinkedIn page
Build and manage a consistent content calendar aligned with company goals and go-to-market priorities
Monitor LinkedIn performance metrics and apply insights to continuously optimize content strategy and posting cadence
Ensure brand voice consistency across all LinkedIn content
both executive and company-level
Stay current on LinkedIn best practices
and B2B content trends
How You'll Work.
Team & Collaboration
Coordinate with department leads across the organization to identify relevant topics, internal expertise, and timely subject matter to fuel the content pipeline
Communication Scope
written communication skills — able to translate complex ideas into clear, compelling content
Process & Methodology
ability to manage multiple content threads independently
Full Job Description
Social Media Manager Schedule: Monday - Friday. 9AM - 5PM PST Remote: Philippines and Latam USD Salary: $11/hr The Social Media Manager is responsible for managing and growing B2B content presence on LinkedIn. This role owns executive ghostwriting for C-Suite leaders, develops long-form thought leadership content for the company’s LinkedIn account, and coordinates cross-functionally with department leads to surface relevant topics. The ideal candidate balances creative storytelling with a strategic understanding of B2B audiences. ### **Primary Responsibilities:** * Ghostwrite authentic, voice-matched LinkedIn content for C-Suite executives: building each leader’s personal brand and industry authority * Develop and publish long-form content for the official Company LinkedIn page, driving brand awareness and audience engagement within a B2B context * Build and manage a consistent content calendar aligned with company goals and go-to-market priorities * Coordinate with department leads across the organization to identify relevant topics, internal expertise, and timely subject matter to fuel the content pipeline * Monitor LinkedIn performance metrics and apply insights to continuously optimize content strategy and posting cadence * Ensure brand voice consistency across all LinkedIn content, both executive and company-level * Stay current on LinkedIn best practices, algorithm changes, and B2B content trends * Other duties as assigned **Requirements** * Bachelor’s Degree in Marketing, Communications, Journalism, or related field preferred * Proven years of experience in B2B content marketing or social media management, with a focus on LinkedIn * Demonstrated ghostwriting ability; skilled at capturing and adapting tone and voice for different personalities * Strong written communication skills — able to translate complex ideas into clear, compelling content * Self-starter with strong organizational skills and the ability to manage multiple content threads independently * F
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