Huckleberry
Technology
SocialMediaManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Social Media Manager at Huckleberry. Skills: Social strategy, Content system, Creative management, Community management, Measurement and reporting. Develop social media strategy. Evolve social media strategy”
What You'll Achieve.
Connect social performance to business
Industry & Context.
Develop hypotheses from data
What They're Looking For.
Must Have
5–8 years social media experience, 5–8 years brand marketing experience, Portfolio demonstrating creative thinking, Portfolio demonstrating strategic structure, Fluency across Instagram, Fluency across TikTok, Fluency across Facebook, Fluency across X, Fluency across Pinterest, Fluency across Reddit, Fluency across YouTube, Fluency across LinkedIn, Ability to use data to develop hypotheses, Experience in consumer brand environments, Experience in lifestyle brand environments, Experience in wellness brand environments, Experience in parenting brand environments, Experience in family-facing brand environments
What You'll Do.
Develop social media strategy
Evolve social media strategy
Build content strategy
Manage content strategy
Drive creative process
Lead social calendar development
Lead content planning
Build community systems
Maintain KPI feedback loop
Connect social performance to business
Present insights to stakeholders
Stay ahead of social landscape
How You'll Work.
Team & Collaboration
Partner with brand teams; Partner with product teams; Partner with growth teams; Integrate social into campaigns; Contribute to brand-building efforts
Communication Scope
Explain data simply
Full Job Description
## Description About Huckleberry At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive. ## Areas of responsibility Social strategy: Develop, own, and evolve Huckleberry's social media strategy across key platforms, including platform-level intent, content philosophy, audience development, and channel prioritization Content system: Build and manage a content strategy grounded in business objectives—not just what's trending, but what builds lasting relevance and community with parents Creative management: Drive the creative process, whether from briefing to others or from your own hands-on execution Calendar and programming: Lead social calendar development, content planning, and publishing across current and emerging platforms Community management: Own brand voice in comments, DMs, and community spaces; build the systems and cadence to make this scalable Measurement and reporting: Design and maintain a KPI framework and feedback loop that connects social performance to broader brand and business outcomes; present insights to stakeholders Trend and platform intelligence: Stay ahead of the evolving social landscape, not to chase virality, but to give Huckleberry a considered, strategic point of view on where to show up and how Cross-functional collaboration: Partner with brand, product, and growth teams to integrate social into broader campaigns and product marketing moments, while contributing to the larger brand-building efforts ## Requireme
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