Groupon
e-commerce
SocialMediaManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Social Media Manager at Groupon. Skills: Organic social strategy, AI-driven production, Platform fluency (TikTok, Instagram, YouTube), Cultural fluency (Gen Z audiences), Data analysis. Lead organic social strategy for Groupon across international markets. Set direction for organic social strategy”
What You'll Achieve.
Channels feel consistently alive - never quiet, never stale; AI-driven production lets us ship more content per week without sacrificing quality; Within 12 months, organic social is a measurable contributor to brand health in INTL - not just a content channel; NA and INTL social operate as one connected function - shared standards, shared tools, no duplicated effort
Industry & Context.
Kill what underperforms; Double down on what works; Read a content performance report and tell the team what to do next; Take an ambiguous brief and come back with a plan, not more questions
What They're Looking For.
Must Have
Portfolio required, 2-4 years in social media, with at least one year of strategic ownership of a brand channel (not purely scheduling/community), Deep cultural fluency with how Gen Z audiences consume and create on TikTok, Instagram, and YouTube - formats, humor, aesthetic codes, and the cadence at which trends rise and burn out, Demonstrable portfolio of AI-generated social content, Native or fluent English, Deep platform fluency on TikTok, Instagram, and YouTube - formats, algorithm behaviour, and what audiences in INTL markets actually respond to, Comfort with data: you can read a content performance report and tell the team what to do next, Hands-on experience pulling, interpreting, and acting on social data - using either platform-native analytics (TikTok Studio, Meta Business Suite, YouTube Studio) or third-party tools (Sprout, Dash Hudson, Brandwatch, or similar), Self-directed. You can take an ambiguous brief and come back with a plan, not more questions, Experience running social for a brand operating across multiple European markets
Nice to Have
Working Spanish is a plus, Comfortable being on camera, Experience leading or mentoring others, even informally, Experience working across multiple markets or time zones, A track record of being early to a platform or format that later went mainstream, Light motion design or visual storytelling chops, Background in marketplaces, e-commerce, or local services
What You'll Do.
Lead organic social strategy for Groupon across international markets
Set direction for organic social strategy
and produce content using generative AI tools
Manage organic social across Facebook
and emerging platforms
Kill underperforming content
Double down on what works
Build monthly readouts that move the conversation beyond vanity metrics
How You'll Work.
Team & Collaboration
Work closely with the Social Media Manager for NA on shared standards, tooling, and production; Partner with the new Creative Director on creative quality and campaign integration; NA and INTL social operate as one connected function - shared standards, shared tools, no duplicated effort
Full Job Description
Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis. Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. About the Role We're looking for a Social Media Manager to lead organic social strategy for Groupon across our international markets. This is a hands-on, AI-driven role: you'll set the direction, but you'll also be in the platforms every day - building, testing, and producing with generative tools as your default. You'll report to the Brand Marketing Director, and you'll work closely with the Social Media Manager for NA on shared standards, tooling, and production, and partner with our new Creative Director on creative quality and campaign integration. The remit is organic only across Facebook, Instagram, TikTok, YouTube, and whichever platform matters next quarter. Key Responsibilities Strategy kill what underperforms quickly; double down on what works. Build monthly readouts that move the conversation beyond vanity metrics. Key Requirements Portfolio required. Please submit a link or PDF with your application showing examples of social content you have personally produced, including AI-generated wo
Applying for this Social Media Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Greenhouse
- Create a Greenhouse profile before applying — it saves time across multiple applications.
- Upload your resume as a PDF; the parser handles it better than Word.
- Answer all knockout questions carefully — wrong answers auto-reject before a human sees you.
- Enable email notifications to track application status in real time.
ANONYMOUS · UNFILTERED
What do employees actually say about Groupon?
Real rants from real employees. Read before you apply.