Dutch Vet
Veterinary Care
SocialMediaManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Social Media Manager at Dutch Vet. Skills: Social media strategy, Content creation, Community management, Performance analysis. Own social strategy. Execute social strategy”
What You'll Achieve.
High-impact growth channel; High-impact brand channel; Drive awareness; Build trust; Contribute to member growth; Contribute to CAC efficiency
Industry & Context.
Data-driven mindset; Test and learn; Adaptability
Reside in Canada, Reside in Tennessee, Reside in California, Reside in Illinois, Reside in Florida, Reside in Iowa, Reside in North Carolina, Reside in New Jersey, Reside in New York, Reside in Texas, Reside in Oregon, Reside in Colorado, Reside in Washington, Quarterly visits to SF HQ
What They're Looking For.
Must Have
3–6 years managing social media, Proven ability to create content, Deep understanding of TikTok, Deep understanding of Instagram Reels, Deep understanding of short-form video trends, Creative instincts, Experience working cross-functionally, Data-driven mindset, Ability to move fast, Ability to test, Ability to learn, Ability to adapt, Willingness to take chances, Willingness to disrupt, Willingness to try new things, Project management skills, Analytic skills, Writing skills, Communication skills
Nice to Have
Experience in consumer businesses, Experience in health businesses, Experience in pet businesses, Experience in subscription businesses, Experience with influencer partnerships, Experience with creator partnerships, Experience with whitelisting, Familiarity with performance marketing, Familiarity with paid social, Experience launching social presence, Experience scaling social presence
What You'll Do.
Execute social strategy
Create high-performing content
Publish high-performing content
Partner with Creative
Develop scroll-stopping assets
Develop on-brand assets
Manage content calendar
Align content to campaigns
Align content to launches
Align content to cultural moments
Manage community comments
Manage community conversations
Identify cultural moments
Create timely content
Create relevant content
Collaborate with Growth
Test paid amplification
Work with Partnerships
Integrate influencers
Integrate celebrities
Optimize based on engagement
Optimize based on reach
Optimize based on shares
Optimize based on SOV
Optimize based on conversion
Support lifecycle content
Support cross-channel content
How You'll Work.
Team & Collaboration
Cross-functional teams; Growth team; Brand team; PR team; Content team; Creative team; Product team; Partnerships team
Communication Scope
Writing skills; Communication skills; Brand voice
Process & Methodology
Project management, Analytic skills
Full Job Description
## Description About Us Dutch Vet is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits. We’re the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers in most states. For less than $100 per year, Dutch offers real relief and convenience for pets and their families. As one customer put it: “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds.” Here’s what other customers have said about Dutch Vet: "The easiest vet visit you'll ever have.” "More thorough than my in-person vet.” "No nonsense, quick, easy and friendly veterinarian. Much cheaper than our regular local vet that couldn’t get us in. So glad I found Dutch!" Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart, BARK). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care. The Role We’re looking for a Social Media Manager to build and scale Dutch’s social presence into a high-impact growth and brand channel. This role is ideal for someone who understands how to create content that captures attention, drives engagement, shares, views, and converts balancing storytelling with performance. You’ll work closely with Growth, Brand, PR, and Content to develop a social media plan and content calendar that drives awareness, builds trust, and contributes to member growth and CAC efficiency. Please note this is a fully remote role, but you must reside in Canada OR any of the following states: Tennessee, California, Illinois, Florida, Iowa, North Carolina, New Jersey, New York, Texas
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