Carter's Inc.
SocialMediaManager
“Social Media Manager at Carter's Inc.. Skills: Social media strategy, Content creation, Performance analysis, Brand storytelling. Lead cross-brand social strategy development. Drive content ideation”
Industry & Context.
Performance data interpretation; Translate insights into action
What They're Looking For.
Must Have
Social media content ideation, Organic social campaigns management, Premium, high-quality content understanding, Content performance analysis, Platform-native storytelling, Influencer strategies knowledge, Seeding strategies knowledge, Social listening platforms familiarity, Trend analysis tools familiarity, Brand consistency balance, Agile execution ability, Performance data interpretation, Insights translation to action
Nice to Have
BSA degree in Design, Marketing, Communications, or related field, Hands-on team player, Social media fundamentals fluency, Content creation fundamentals fluency, Managing multiple projects, Prioritizing competing deadlines, Thrive in fast-paced environment, Thrive in collaborative environment
What You'll Do.
Lead cross-brand social strategy development
Drive content ideation
Partner closely with Creative teams
Partner closely with Brand teams
Partner closely with Product teams
Translate brand priorities into strategies
Lead implementation of best practices
Maximize content performance
Maximize audience growth
Own post-level tracking
Own campaign performance tracking
Leverage insights for optimization
Inform future strategy
Manage reporting dashboards
Deliver performance insights
Deliver strategic recommendations
Oversee content calendars
Maintain culture calendars
Ensure timely publishing
Ensure relevant publishing
Ensure coordinated publishing
Lead holistic social program optimization
Leverage competitive intelligence
Leverage platform trends
Leverage audience insights
Leverage creative strategies
Analyze audience behavior
Analyze engagement patterns
Analyze content performance
Optimize publishing cadence
Optimize channel strategy
Own test-and-learn framework
Develop A/B testing initiatives
Execute A/B testing initiatives
Translate data into insights
Translate data into recommendations
Improve business impact
Monitor industry trends
Monitor competitor activity
Monitor platform updates
Monitor audience sentiment
Identify emerging opportunities
Identify emerging risks
Identify culturally relevant moments
Identify conversations
Strengthen brand relevance
Strengthen audience engagement
Apply performance insights
Apply trend learnings
Evolve content development
Evolve creative direction
Evolve social strategy
Monitor engagement activity
Engage with audiences
Own social seeding strategies
Escalate customer issues
Escalate reputational risks
Escalate emerging opportunities
How You'll Work.
Team & Collaboration
Cross-functional teams; Brand management leads; PR teams; Media teams; Retail marketing teams; Brand creative teams; Creative teams; Brand teams; Product teams
Process & Methodology
Managing multiple projects, Prioritizing deadlines
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