Capital One
Financial Services
SocialMediaLead(SeniorAssociate)
“Social Media Lead (Senior Associate) at Capital One. Skills: Social media strategy, Content strategy, Campaign execution. Own overarching strategy for social media presence. Define role and content plan for each channel”
Industry & Context.
Analytical; Solution-focused mindset
What They're Looking For.
Must Have
Demonstrable experience in organic social media strategy development and implementation
Nice to Have
Experience in financial services or regulated sector, CIPR/CIM qualified
What You'll Do.
Own overarching strategy for social media presence
Define role and content plan for each channel
Ensure cohesive narrative and tone of voice
Work with PR and paid media teams
multi-channel marketing campaigns
Own and champion content creator strategy
Identify right partners to work with
Ensure content is compliant and on message
Lead social media integration with wider marketing agenda
Work with international partner teams
Ensure compliance with International Brand Governance Standards
Brief internal and external creative teams
Seek expertise on competitor activity
Seek expertise on creative best practice
Oversee production of social media campaign materials
Ensure communications remain on brand
Measure campaign and brand metrics
Generate regular drumbeat of content
Own projects end-to-end
Seek new opportunities to drive impact
How You'll Work.
Team & Collaboration
Work with internal colleagues; Work with external partners; Work with PR teams; Work with paid media teams; Work with performance marketing team; Work with international partner teams; Brief creative teams; Form connections between Brand teams; Work with wider business teams
Communication Scope
Written communication; Verbal communication; Present value of social media
Process & Methodology
Manage multiple projects
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