Company

Technology

SocialMediaExecutive

€0–0k Kolkata, West Bengal, India FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for entry candidates.

The Brief

“Social Media Executive. Skills: Influencer marketing, Social media marketing, Digital marketing, Content analysis. Identify relevant influencers. Research relevant influencers”

Industry & Context.

Technology

What They're Looking For.

Must Have

Instagram and YouTube research experience, Influencer marketing understanding, Creator ecosystems understanding, Influencer discovery platforms knowledge, Influencer metrics understanding, Evaluate influencer-brand fit ability, Excellent written English skills, Excellent spoken English skills, Attention to detail, Organizational skills, Manage multiple influencer conversations ability, Google Sheets proficiency, Microsoft Excel proficiency, Google Workspace proficiency

Nice to Have

Previous Influencer Marketing experience, Previous Social Media Marketing experience, Previous Digital Marketing experience, Influencer marketing tools experience, Influencer databases experience, Influencer outreach familiarity, Campaign management processes familiarity, Social media trends understanding, Creator economy dynamics understanding

What You'll Do.

Identify relevant influencers

Research relevant influencers

Use hashtags for discovery

Use keywords for discovery

Use influencer discovery platforms

Build influencer databases

Maintain influencer databases

Discover influencers across niches

Discover influencers by audience size

Discover influencers by location

Analyze influencer profiles

Analyze content quality

Evaluate influencer performance

Analyze Engagement Rate

Analyze Follower growth

Analyze Audience quality

Analyze Audience authenticity

Analyze Average views

Identify fake followers

Identify suspicious engagement

Identify low-quality audiences

Assess influencer-brand fit

Initiate conversations with influencers

Manage conversations with influencers

Follow up with influencers

Maintain professional communication

Build long-term influencer relationships

Track outreach status

Maintain influencer outreach trackers

Maintain campaign databases

Prepare influencer shortlists

Prepare recommendation reports

Coordinate influencer selections

Provide updates on outreach progress

Provide updates on campaign readiness

How You'll Work.

Team & Collaboration

Coordinate with marketing teams; Coordinate with internal teams

Communication Scope

Written English; Spoken English

Full Job Description

Job Overview We are looking for a highly organized and detail-oriented Social Media Executive to support our influencer marketing activities. The ideal candidate will be responsible for identifying relevant influencers on Instagram and YouTube, evaluating their performance metrics, managing influencer communications, and ensuring strong brand alignment. This role requires excellent research skills, strong communication abilities, and a solid understanding of influencer marketing metrics and trends. Key Responsibilities Influencer Research & Discovery * Identify and research relevant influencers across Instagram and YouTube. * Use Instagram Search, YouTube Search, hashtags, keywords, and influencer discovery platforms to find suitable creators. * Build and maintain influencer databases with accurate profile information. * Discover influencers across different niches, audience sizes, and geographic locations. Influencer Evaluation * Analyze influencer profiles and content quality. * Evaluate influencer performance using key metrics such as: * Engagement Rate (ER) * Follower growth * Reach and impressions (when available) * Audience quality and authenticity * Average views and interactions * Identify fake followers, suspicious engagement patterns, or low-quality audiences. * Assess influencer-brand fit based on content style, audience demographics, values, and niche relevance. Outreach & Relationship Management * Initiate and manage conversations with influencers via Instagram DMs and email. * Follow up with influencers regarding collaboration opportunities. * Maintain professional communication and build long-term influencer relationships. * Track outreach status and response rates. Reporting & Coordination * Maintain influencer outreach trackers and campaign databases. * Prepare influencer shortlists and recommendation reports. * Coordinate with marketing and internal teams regarding influencer selections. * Provide regular updates on outreach progress and campaign r

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