Weekday AI
SocialMediaExecutive
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“Social Media Executive at Weekday AI. Skills: Social Media Marketing, content planning, audience engagement, campaign execution, managing social media platforms, creating compelling content. Manage and maintain the company’s social media platforms with regular and engaging content. Plan, create, schedule, and publish social media posts aligned with brand guidelines and marketing objectives”
What You'll Achieve.
improve brand awareness; audience engagement; lead generation; drive brand visibility and business growth
What They're Looking For.
Must Have
1–3 years of experience in managing and growing brand presence across digital platforms, understanding of Social Media Marketing concepts and digital engagement strategies, Hands-on experience managing social media platforms for brands or organizations, Excellent written and verbal communication skills, Creative mindset with the ability to generate engaging content ideas, Familiarity with social media scheduling and analytics tools, Understanding of audience behavior, online branding and content optimization, Ability to manage multiple campaigns and deadlines efficiently, Good coordination and teamwork skills, Attention to detail and organizational abilities
Nice to Have
Basic knowledge of paid promotions and social media advertising, Bachelor’s degree in Marketing, Mass Communication, Journalism, Business, or a related field, Experience working with content creation, short videos, reels, or graphic coordination
What You'll Do.
Manage and maintain the company’s social media platforms with regular and engaging content
and publish social media posts aligned with brand guidelines and marketing objectives
Develop and execute Social Media Marketing strategies to improve brand awareness
Monitor social media trends
competitor activities
and emerging digital marketing opportunities
and campaign ideas tailored for different platforms
Engage with followers
respond to comments/messages
and maintain positive customer interactions across social channels
Track and analyze social media performance using analytics tools and prepare regular performance reports
Assist in running paid social media campaigns and promotional activities to improve reach and engagement
Support influencer collaborations
and brand partnerships
Ensure timely updates of social media calendars and campaign schedules
Stay updated with platform algorithm changes
and best practices in social media
How You'll Work.
Team & Collaboration
Coordinate with internal teams such as marketing, design, content, and sales to ensure consistent brand communication
Communication Scope
Excellent written and verbal communication skills
Process & Methodology
Ability to manage multiple campaigns and deadlines efficiently, Ensure timely updates of social media calendars and campaign schedules
Full Job Description
**This role is for one of the Weekday's clients** **Salary range: Rs 100000 - Rs 250000 (ie INR 1 - 2.5 LPA)** Min Experience 1 years Location Kolkata JobType full-time We are looking for a creative and result-oriented Social Media Executive with 1–3 years of experience in managing and growing brand presence across digital platforms. The ideal candidate should have strong knowledge of Social Media Marketing, content planning, audience engagement, and campaign execution. This role requires someone who understands social trends, can create engaging content strategies, and is passionate about building online communities that drive brand visibility and business growth. As a Social Media Executive, you will be responsible for managing day-to-day social media activities, creating compelling content, monitoring performance metrics, and supporting digital marketing initiatives across multiple platforms including Instagram, Facebook, LinkedIn, X, YouTube, and other emerging channels. **Requirements** ### Key Responsibilities * Manage and maintain the company’s social media platforms with regular and engaging content. * Plan, create, schedule, and publish social media posts aligned with brand guidelines and marketing objectives. * Develop and execute Social Media Marketing strategies to improve brand awareness, audience engagement, and lead generation. * Monitor social media trends, competitor activities, and emerging digital marketing opportunities. * Coordinate with internal teams such as marketing, design, content, and sales to ensure consistent brand communication. * Create captions, hashtags, short-form content, and campaign ideas tailored for different platforms. * Engage with followers, respond to comments/messages, and maintain positive customer interactions across social channels. * Track and analyze social media performance using analytics tools and prepare regular performance reports. * Assist in running paid social media campaigns and promotional activities to imp
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