Blood

E-Commerce

SocialMedia&ContentExecutive

$48–72k ~AI est. Kuala Lumpur, Malaysia FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Social Media & Content Executive at Blood. Skills: Content creation, Social media marketing, Brand strategy, Community engagement. Lead creative direction for content. Own headlines”

Industry & Context.

E Commerce

What They're Looking For.

Must Have

1-3 years experience in brand marketing, 1-3 years experience in content marketing, 1-3 years experience in social media marketing, Comfortable in front of camera, Natural on-screen presence, Storyteller, Ideate with clarity, Write with clarity, Perform with clarity, Authentic on-screen presence, Witty on-screen presence, Deep understanding of digital platforms, Tailor content per channel, Love building brands, Believe marketing can shape culture, Highly self-motivated, Willing to roll up sleeves

Nice to Have

DTC brand experience, Lifestyle brand experience, Beauty brand experience, Health brand experience

What You'll Do.

Lead creative direction for content

Develop high-impact content

Create short-form video content

Appear in short-form video content

Own organic social content calendar

Schedule social posts

Write compelling captions

Write compelling emails

Write compelling scripts

Write compelling visual copy

Track creative performance

Report creative performance

Iterate based on insights

Iterate based on trends

Stay ahead of platform best practices

Identify innovation opportunities

Support community engagement

Support affiliate management

Identify relevant creators

Identify relevant affiliates

Identify relevant micro-influencers

Collaborate with creators

Collaborate with affiliates

Collaborate with micro-influencers

Coordinate onboarding

Coordinate product seeding

Coordinate campaign timelines

Coordinate content follow-up

Prepare content guidelines

Prepare offer mechanics

Prepare campaign kits

Track affiliate content delivery

Track basic performance metrics

Build working relationships with creators

Build working relationships with affiliates

How You'll Work.

Team & Collaboration

Cross-functional teams; Senior Brand Manager; E-Commerce Manager

Communication Scope

On-screen presence; Storytelling; Clarity; Authenticity; Wit

Full Job Description

## Description Hello. We’re Blood.   Our purpose is to revolutionize periods.   Who are we? Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.   Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup.   Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 9,000 retail stores - making more than 12 million periods better so far.   Today was good. Tomorrow will bleed better. ## What You’ll Do Content Creation & Creative Direction (70%) Focus: Content strategy, scripting, production, and creative execution across owned and paid channels. Lead creative direction for content and ads, owning headlines, scripts, and messaging across Instagram, TikTok, emails, and other digital/ATL platforms. Develop high-impact content across the funnel, from brand awareness and product education to conversion and sales, always linking creative with performance goals. Create and appear in short-form video content (e.g. Reels, TikTok, product explainers, street interviews, behind-the-scenes). Film and produce content using mobile-first formats with strong storytelling and editing instincts. Own and drive Blood’s organic social content calendar, planning, scripting, and scheduling posts across Instagram and TikTok. Write compelling captions, emails, scripts, and visual copy that reflects Blood’s voice and manifesto. Track and report on creative and content performance; iterate based on insights and trends. Stay ahead of platform best practices and cultural trends; identify innovation opportunities to keep content fresh and relevant. Influencer, Community & Affiliate Engagem

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