Virtual Staff 365
Construction
SocialMediaContentCreator
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Social Media Content Creator at Virtual Staff 365. Skills: Social Media Content Creation, Content Creation, Content Management, Scheduling, Editing. Create engaging weekly social media content for both the construction and trailer businesses. Write compelling captions for Facebook, Instagram, and occasional LinkedIn posts”
What You'll Achieve.
Build trust with their Australian audience; Drive audience engagement; Support lead generation; Brand awareness
Industry & Context.
Reliable internet connection, Suitable remote work setup
What They're Looking For.
Must Have
Proven experience as a Social Media Content Creator or in a similar digital marketing role, written English skills with the ability to write engaging and grammatically correct captions, High level of proficiency using Meta Business Suite for scheduling and management, Experience creating social media graphics, reels, and short-form video content, Basic to intermediate photo and video editing skills using tools like Canva or CapCut, organisational skills with the ability to manage two different brands simultaneously, Ability to work independently in a remote environment and meet weekly deadlines, Reliable internet connection and a suitable remote work setup
Nice to Have
Experience supporting Australian businesses and familiarity with "Aussie" tone and humour, Familiarity with the construction, trades, automotive, or premium home industries, Knowledge of lead generation strategies through social media content, Experience using Google Workspace or Microsoft OneDrive for file management
What You'll Do.
Create engaging weekly social media content for both the construction and trailer businesses
Write compelling captions for Facebook
and occasional LinkedIn posts
Develop a variety of assets
including image posts
Repurpose content across both brands while adapting the tone and messaging appropriately
Ensure all content is visually appealing
and aligned with established brand guidelines
Format and upload content for publishing while maintaining an updated content calendar
Organise and manage digital assets
including photos and videos provided by the client
Perform basic photo and video editing to ensure high-quality social media output
Create short-form video content and reels to drive audience engagement
Maintain organised digital folders and content libraries for easy retrieval
Schedule all approved content using Meta Business Suite to ensure consistent posting
Monitor engagement metrics
and audience interaction
Identify high-performing content types and provide feedback to the business owners
Support lead generation and brand awareness through consistent execution and monitoring
How You'll Work.
Communication Scope
Written English skills; Ability to write engaging and grammatically correct captions
Process & Methodology
Ability to manage two different brands simultaneously, Maintain an updated content calendar, Maintain organised digital folders and content libraries
Full Job Description
Our client operates two distinct Australian businesses: a premium residential construction firm and a specialist trailer sales company. They focus on delivering high-quality workmanship and products to a local market, maintaining a reputation for professionalism and reliability. They are now seeking to hire a **Social Media Content Creator** to take ownership of the visual presentation and online presence of both brands. This role is essential for converting raw project photos and business updates into engaging, professional content that builds trust with their Australian audience. ### Job Responsibilities: **Content Creation & Execution** * Create engaging weekly social media content for both the construction and trailer businesses * Write compelling captions for Facebook, Instagram, and occasional LinkedIn posts * Develop a variety of assets, including image posts, carousels, stories, and reels * Repurpose content across both brands while adapting the tone and messaging appropriately * Ensure all content is visually appealing, professional, and aligned with established brand guidelines * Format and upload content for publishing while maintaining an updated content calendar **Content Management & Editing** * Organise and manage digital assets, including photos and videos provided by the client * Perform basic photo and video editing to ensure high-quality social media output * Create short-form video content and reels to drive audience engagement * Maintain organised digital folders and content libraries for easy retrieval **Scheduling & Performance Monitoring** * Schedule all approved content using Meta Business Suite to ensure consistent posting * Monitor engagement metrics, including likes, comments, reach, and audience interaction * Identify high-performing content types and provide feedback to the business owners * Support lead generation and brand awareness through consistent execution and monitoring **Requirements** * Proven experience as a Social Media Cont
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