Keywords Studios
digital agency
SocialMediaAnalyst
“Social Media Analyst at Keywords Studios. Skills: social media analytics, data-driven insights, social media campaign performance analysis, social listening, user engagement analysis, conversion data analysis. analyze social media campaign data across various platforms and tools. conduct social listening analyses to measure and support social strategies with data-driven insights”
What You'll Achieve.
increase the performance of a campaign; effective campaign reporting; tactical learnings based on social media campaign objectives
Industry & Context.
developing insights and strategic recommendations based on data analysis
Monday to Friday 9:00 am to 6:00 pm PST timezone or able to adapt., Rarely work weekends
What They're Looking For.
Must Have
Advanced English Level C1+ / C2, Previous experience in a social media analytics role, Previous experience working on entertainment industry social media campaigns, understanding of all social networks, their functionality, and the marketing and digital advertising landscape, Can provide examples of using social media analytics to increase the performance of a campaign, Experience conducting data analysis including data cleanup & normalization, and developing insights and strategic recommendations based on data analysis
Nice to Have
Digital Media agency experience strongly preferred
What You'll Do.
analyze social media campaign data across various platforms and tools
conduct social listening analyses to measure and support social strategies with data-driven insights
focus mainly on organic social media campaigns
but may tap into paid media from time to time
understand what resonates with end users
drives conversion and retention
and also builds trust
Reviews social media campaign performance and produces
and analyzes metrics to make recommendations
Helps source and identify social media trends and makes suggestions on how they can be applied to campaigns
Dives into user engagement and conversion data to determine the effectiveness of copy and community management tactics
Develops a understanding of project-based audience targets and how we can tap into them
Researches online fan communities and makes recommendations on how to best engage
Takes data and observations and uses them to construct detailed reports and visual presentations
Builds out dashboards that lead to effective campaign reporting and tactical learnings based on social media campaign objectives
How You'll Work.
Team & Collaboration
Collaborates closely with the accounts, strategy, partnerships, and creative teams to support their work with data-driven insights.
Communication Scope
creative storytelling; synthesizing channel insights; bring consumer data to life for marketing stakeholders
Process & Methodology
Exceptional project management skills with a keen eye for detail
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