Ruby Labs
SaaS
SocialMediaAdsManager(PaidSocial)
Neural analysis suggests this role is
optimal for Manager candidates.
“Social Media Ads Manager (Paid Social) at Ruby Labs. Skills: Paid social, Meta Ads Manager, Performance marketing, Channel growth. Own Meta paid social end to end. Hit performance targets”
What You'll Achieve.
Paid social CPA against target; ROAS at channel level; Spend efficiency; Budget pacing; Creative testing velocity; Creative win rate; Channel growth scaling spend profitably
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
3+ years managing paid social campaigns, Direct ownership of budget and performance, Deep, hands-on expertise in Meta Ads Manager, Comfortable being measured on CPA and ROAS, Analytical fluency, Self-directed and organized
Nice to Have
Hands on experience with YouTube and Google Display ads, Hands-on TikTok Ads experience, Experience scaling a channel from early stage, Familiarity with SaaS unit economics, Experience working with creative teams, SQL or comfort working with raw performance data
What You'll Do.
Own Meta paid social end to end
Hit performance targets
Manage spend against CPA and ROAS goals
Pace budgets through the month
Make daily/weekly optimization calls
Drive the creative engine
Partner with content creators
and iterate on ad creative
Define the testing roadmap
Turn creative learnings into a repeatable system
Run a disciplined testing program
Structure and read A/B tests
Build the reporting and feedback loop
Track performance against targets
Surface insights to the growth team
Expand the channel into additional platforms
Coordinate cross-functionally
Keep messaging aligned across the funnel
How You'll Work.
Team & Collaboration
Cross-functional; Paid search team; External agency partners; Product team
Full Job Description
ABOUT US Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ ABOUT THE ROLE We're a fast-moving consumer software company building browser-based document tools used by millions of people worldwide. Our growth runs on performance marketing — every dollar of spend is measured, every campaign is accountable to a target, and the people who run our channels own real budgets and real outcomes. Today, our paid acquisition engine is anchored in paid search. We're now building out paid social as a primary growth channel, and we're looking for a Social Media Ads Manager to own it. You'll start by building out our Meta (Facebook & Instagram) program from a strong foundation and scaling it profitably, with a clear path to expand other platforms as the channel matures. This is a hands-on builder role, not a hands-off oversight role. You'll be in the ad accounts daily, shaping creative strategy, managing budget, and answering for the numbers. WHAT YOU'LL OWN (YOUR KPIS) - Paid social CPA against a defined blended target. - ROAS / return on ad spend at the channel level. - Spend efficiency and budget pacing. - Creative testing velocity and win rate. - Channel growth — scaling spend profitably over time. KEY RESPONSIBILITIES - Own Meta paid social end to end — strategy, campaign builds, budget allocation, bidding, audience and targeting strategy, optimization, and scaling across our product portfolio. - Hit performance targets. Manage spend against clear CPA and ROAS goals, pace budgets through the month, and make daily/weekly optimization calls that keep the channel efficient as it scales. - Drive the creative engine. Partner with content creators,
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