OLIVER

Marketing

SocialCreatorLead

£65–95k ~AI est. London, United Kingdom
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Lead candidates.

The Brief

“Social Creator Lead at OLIVER. Skills: Social content creation, Creative leadership, Team leadership, Content systems development. Set creative standard. Uphold creative standard”

What You'll Achieve.

Deliver consistently strong content; Deliver high-performing content; Deliver content at pace; Visible improvement over time

Industry & Context.

Marketing
Problems you'll solve

Break problems down; Identify efficient paths; Drive consistent execution; Test-and-learn approach

What They're Looking For.

Must Have

Hands-on experience delivering short-form video, Hands-on experience delivering static content, Hands-on experience delivering motion content, Advanced knowledge of platform best practices, Experience leading content teams, Experience mentoring content teams, Ability to give clear feedback, Ability to drive consistent output, Experience collaborating with external creators, Experience collaborating with influencers, Experience collaborating with production partners, Experience managing production budgets, Experience negotiating supplier rates, Experience driving cost efficiency, Experience delivering high-volume content, Ability to manage multiple projects, Ability to deliver to deadlines, Ability to maintain attention to craft, Track record building content workflows, Track record improving content workflows, Track record building production systems, Track record improving production systems, Expert-level proficiency Gen AI tools, Ability to set quality benchmarks, Ability to apply human oversight, Experience training others in AI use, Agentic approach to challenges, Break problems down systematically, Identify efficient paths forward, Drive consistent execution, Clear understanding of AI craft impact, Experience in multi-market environments, Experience in embedded studio teams, Familiarity with influencer production, Familiarity with creator production, Experience with paid social content, Experience with testing frameworks, Experience with performance optimisation, Experience building scalable content systems, Experience building localisation workflows

Nice to Have

FMCG experience an advantage

What You'll Do.

Set creative standard

Uphold creative standard

Provide clear direction

Ensure work is platform-native

Ensure work is on-brand

Ensure work is ready to publish

Review content before delivery

Give actionable feedback

Create short-form video

Create static content

Create motion content

Demonstrate best practice

Optimise content for performance

Develop modular content approaches

Develop localisation-ready assets

Document production processes

Guide content adaptation

Guide content localisation

Balance brand consistency

Balance local relevance

Establish standards for versioning

Establish standards for localisation

Establish standards for platform nuance

Lead Content Creators

Mentor Content Creators

Support development in craft

Support development in execution

Support development in working method

Give consistent feedback

Give direction on briefs

Build culture of improvement

Build culture of high standards

Partner with Social Strategists

Partner with Social Media Managers

Partner with Data Analysts

Ensure content reflects intent

Ensure content reflects learnings

Meet delivery timelines

Refine content formats

Guide decisions on scaling

Guide decisions on adapting

Guide decisions on stopping

Embed test-and-learn approach

Support collaboration with external creators

Support collaboration with influencers

Support collaboration with production partners

Ensure content is authentic

Ensure content is rights-cleared

Ensure content aligns to brand

Ensure content aligns to strategy

Manage production budgets

Identify cost efficiencies

Maintain high standards

Stay current on platform trends

Stay current on emerging formats

Stay current on creative innovations

Share relevant insight

How You'll Work.

Team & Collaboration

Cross-functional teams; Strategy teams; Social teams; Data teams; Client teams; External creators; Influencers; Production partners

Communication Scope

Actionable feedback; Clear direction

Process & Methodology

Workstream management, Production process management

Full Job Description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Social Creator Lead Location: London, United Kingdom About the role: This is a senior creative role at the heart of the client's office, accountable for the quality, consistency, and continuous improvement of all studio output. You'll lead a team of Content Creators, set craft standards, and build scalable content systems that enable high-quality work to travel across markets without losing platform relevance or cultural accuracy. The role sits at the intersection of creative execution and leadership. You'll create content directly, mentor the team, and work cross-functionally with Strategy, Social, and Data to ensure output reflects performance learnings and commercial objectives. Success here looks like a team delivering consistently strong, high-performing content at pace — with visible improvement over time. What you will be doing: Creative Leadership Set and uphold the creative standard for all studio content: always-on, campaign, and reactive Provide clear direction across formats and briefs, ensuring all work is platform-native, on-brand, and ready to publish Review content before delivery, giving clear and actionable feedback on craft and execution Hands-On Content Creation Lead by example — creating short-form video, static, and motion content yourself where needed Demonstrate best practice acros

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