We Are Social

Marketing and Advertising

SocialCreativeDirector(m/w/d)

€95–140k ~AI est. Berlin, Berlin, Germany Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Social Creative Director (m/w/d) at We Are Social. Skills: Social media strategy, Creative leadership, Content direction, Team management. Define overarching creative vision. Turn vision into briefs”

What You'll Achieve.

Raise the bar for work; Ensure work is ahead of curve; Improve performance

Industry & Context.

Marketing and Advertising
Problems you'll solve

Data-driven decision making

What They're Looking For.

Must Have

Significant leadership experience, Proven experience leading large-scale accounts, Deep understanding of social platforms, Strategic mindset, Impeccable creative judgment, Experience building operational systems, Experience leading major campaigns, Leadership and people management experience, Exceptional stakeholder management, Exceptional presentation skills, Calm, decisive and highly organised, Data-informed

What You'll Do.

Define overarching creative vision

Turn vision into briefs

Translate business objectives into frameworks

Set creative operational direction

Lead global social campaigns

Lead local social campaigns

Ensure content aligns with brand

Ensure content aligns with audience

Ensure content aligns with platform best practices

Identify opportunities for innovation

Identify opportunities for growth

Identify opportunities for evolution

Shape future direction of account

Support wider opportunities

Maintain oversight of content output

Maintain quality assurance of content output

Uphold high creative standard

Oversee Creative Directors

Oversee creative teams

Ensure cohesion between campaigns

Ensure cohesion with always-on content

Ensure community insights inform creative development

Ensure audience behaviour informs creative development

Ensure platform trends inform creative development

Spot emerging cultural trends

Spot emerging platform trends

Spot emerging creator trends

Translate trends into actionable opportunities

Build systems for teams

Build workflows for teams

Build publishing operations for teams

Ensure consistency in ways of working

Ensure consistency in editorial processes

Ensure consistency in publishing standards

Lead senior content leads

Create clarity across teams

Create momentum across teams

Create alignment across teams

Work with delivery leads

Work with operational leads

Ensure processes are adopted

Balance multiple workstreams

Maintain clarity under pressure

Maintain calm under pressure

Act as senior strategic partner

Lead high-level conversations

Translate leadership discussions into objectives

Translate business priorities into objectives

Present strategic thinking

Present creative direction

Present performance narratives

Build trusted relationships

How You'll Work.

Team & Collaboration

Senior client stakeholders; Agency leadership; Central team of directors; Global team of market leads; Delivery and operational leads; Client and agency teams

Communication Scope

Presentation skills

Process & Methodology

Campaign management, Workflow management

Full Job Description

Are you a social-first creative leader obsessed with audience behaviour and internet culture? Do you have a proven track record of setting up and governing content systems for major brands? Can you lead high-performing teams to best-in-class work across multiple markets and workstreams? We’re looking for a Social Creative Director to take the reins of one of the agency’s most significant entertainment accounts, overseeing the content strategy and creative direction for a dynamic, award-winning social programme. This is a senior leadership role, responsible for defining how the brand shows up across social - setting the vision, establishing best practices and constantly raising the bar to ensure the work is always ahead of the curve. Sitting above a central team of directors and a global team of market creative leads, you’ll guide the overarching direction of the account while partnering closely with senior client stakeholders and agency leadership. This requires someone fluent in operating at both macro and granular levels: defining long-term content strategy and creative frameworks while maintaining high-level oversight of day-to-day output, social excellence, and creative quality. We’re looking for someone equally comfortable leading teams, influencing senior stakeholders and navigating the fast-moving realities of high-volume, high-impact social. Someone who understands how to scale learnings across markets without losing cultural relevance or strategic sharpness. **Requirements** ### Strategic leadership & account direction * Define and lead the overarching creative vision across the account * Turn that vision into briefs and goals that move with the ever-evolving social landscape * Translate business objectives, cultural insight and platform behaviour into clear frameworks and priorities * Set the creative operational direction for always-on, reactive content and audience engagement across markets * Lead major global and local market social campaigns, ranging f

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