Frida

SocialContentLead,Publishing&Programming

$95–135k ~AI est. Miami, Florida, United States
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Lead candidates.

The Brief

“Social Content Lead, Publishing & Programming at Frida. Skills: Social publishing, Content programming, Social strategy execution. Own social publishing calendars. Translate priorities into programming”

Industry & Context.

Problems you'll solve

Analyze performance data; Translate insights into action; Identify actionable insights; Optimize publishing strategies; Identify content gaps; Identify operational blockers

What They're Looking For.

Must Have

4-7+ years social media, 4-7+ years editorial content, 4-7+ years content operations, 4-7+ years audience development, 4-7+ years editorial programming, 4-7+ years social production, Experience managing publishing calendars, Experience managing social workflows, Experience analyzing performance data, Experience translating insights into action

Nice to Have

Experience with Dash Social, Experience with Sprout, Experience with Asana

What You'll Do.

Own social publishing calendars

Translate priorities into programming

Develop programming plans

Build content franchises

Ensure strategic content distribution

Manage publishing cadence

Execute channel strategies

Translate strategy into publishing plans

Build content calendars

Identify new content opportunities

Coordinate launch execution

Partner with creative teams

Create repeatable systems

Organize creator assets

Route assets between teams

Prioritize content opportunities

Ensure content input role

Own Dash Social publishing

Own Dash Social tagging

Own Dash Social reporting

Own performance recaps

Monitor content performance

Identify actionable insights

Analyze engagement metrics

Optimize publishing strategies

Provide weekly reporting

Provide monthly reporting

Identify content gaps

Identify operational blockers

Build content hygiene systems

Support social listening workflows

Feed insights into programming

Maintain visibility across content

Create scalable workflows

How You'll Work.

Team & Collaboration

Partner with Brand Marketing; Partner with Creative; Partner with Influencer; Partner with PR; Partner with Paid Media; Partner with Analytics; Partner with E-Comm; Partner with Product Marketing; Support broader objectives; Stakeholder in planning discussions; Operate as digital publisher

Process & Methodology

Content operations, Content programming, Workflow management

Full Job Description

**Who We Are** Parenting isn't picture-perfect. It's messy, hilarious, exhausting, and life-changing — sometimes all before noon. That's where we come in. Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond. We don't shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable. You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle. Under Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less alone. **How You Will Make an Impact** Frida is seeking a Social Content Lead, Publishing & Programming to join our Content & Social team. Reporting to the Senior Director of Content & Social Strategy, this person owns the operational system behind social: publishing, programming, calendars, campaign execution, creator/UGC intake, reporting, asset routing, and always-on content planning. The Social Content Lead, Publishing & Programming will thrive in a dynamic, fast-paced, and entrepreneurial environment. Responsibilities to include: Publishing & Programm

Free ATS check

Applying for this Social Content Lead, Publishing & Programming role?

Most applicants get filtered before a human reads their resume. See if yours makes the cut.

ANONYMOUS · UNFILTERED

What do employees actually say about Frida?

Real rants from real employees. Read before you apply.

Read Company Rants →