Frida
SocialContentLead,Publishing&Programming
Neural analysis suggests this role is
optimal for Lead candidates.
“Social Content Lead, Publishing & Programming at Frida. Skills: Social publishing, Content programming, Social strategy execution. Own social publishing calendars. Translate priorities into programming”
Industry & Context.
Analyze performance data; Translate insights into action; Identify actionable insights; Optimize publishing strategies; Identify content gaps; Identify operational blockers
What They're Looking For.
Must Have
4-7+ years social media, 4-7+ years editorial content, 4-7+ years content operations, 4-7+ years audience development, 4-7+ years editorial programming, 4-7+ years social production, Experience managing publishing calendars, Experience managing social workflows, Experience analyzing performance data, Experience translating insights into action
Nice to Have
Experience with Dash Social, Experience with Sprout, Experience with Asana
What You'll Do.
Own social publishing calendars
Translate priorities into programming
Develop programming plans
Build content franchises
Ensure strategic content distribution
Manage publishing cadence
Execute channel strategies
Translate strategy into publishing plans
Build content calendars
Identify new content opportunities
Coordinate launch execution
Partner with creative teams
Create repeatable systems
Organize creator assets
Route assets between teams
Prioritize content opportunities
Ensure content input role
Own Dash Social publishing
Own Dash Social tagging
Own Dash Social reporting
Own performance recaps
Monitor content performance
Identify actionable insights
Analyze engagement metrics
Optimize publishing strategies
Provide weekly reporting
Provide monthly reporting
Identify content gaps
Identify operational blockers
Build content hygiene systems
Support social listening workflows
Feed insights into programming
Maintain visibility across content
Create scalable workflows
How You'll Work.
Team & Collaboration
Partner with Brand Marketing; Partner with Creative; Partner with Influencer; Partner with PR; Partner with Paid Media; Partner with Analytics; Partner with E-Comm; Partner with Product Marketing; Support broader objectives; Stakeholder in planning discussions; Operate as digital publisher
Process & Methodology
Content operations, Content programming, Workflow management
Full Job Description
**Who We Are** Parenting isn't picture-perfect. It's messy, hilarious, exhausting, and life-changing — sometimes all before noon. That's where we come in. Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond. We don't shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable. You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle. Under Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less alone. **How You Will Make an Impact** Frida is seeking a Social Content Lead, Publishing & Programming to join our Content & Social team. Reporting to the Senior Director of Content & Social Strategy, this person owns the operational system behind social: publishing, programming, calendars, campaign execution, creator/UGC intake, reporting, asset routing, and always-on content planning. The Social Content Lead, Publishing & Programming will thrive in a dynamic, fast-paced, and entrepreneurial environment. Responsibilities to include: Publishing & Programm
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