SocialCommercePurchasingManager

**Job Location** MANILA NET PARK OFFICE **Job Description** **Job Description:** **Social Commerce Purchasing Manager** is responsible for building and leading P&G’s next-generation social commerce capability across P&G Philippines markets. This role is accountable for unlocking growth and value through the rapidly evolving ecosystem of live selling, creator commerce, affiliates, and platform partnerships. The ideal candidate brings deep expertise in TikTok / TikTok Shop / Douyin or similar platforms and understands how to drive value across the full social commerce funnel. This Purchasing role will partner closely with P&G Marketing Team and external partners (TSPs, MCNs, Creator Agencies) to enable, source, and scale high-impact social commerce solutions while ensuring value creation, commercial stewardship and performance. This is a unique opportunity to build a new capability from the ground up in one of P&G’s most dynamic and fast-growing spaces. **Key Responsibilities:** **Build & Scale Social Commerce Agency Ecosystem** * Lead the end-to-end development of P&G’s social commerce agency ecosystem * Define sourcing strategies across TikTok Shop, live commerce, affiliates, and creator-led selling models * Identify and onboard best-in-class partners (TSPs, MCNs, creator agencies, platforms) * Establish scalable operating models for live selling, UGC generation, and affiliate programs **Lead Strategic Partnerships & Negotiations** * Build and manage relationships with platforms (TikTok, etc.), TSPs, MCNs, and other relevant agencies * Lead high-stakes commercial negotiations to unlock value, flexibility, and innovation * Structure win-win partnerships that enable scale while ensuring cost efficiency and ROI **Deliver Value Creation & Governance** * Drive value creation through commercial optimization, cost efficiency, and new funding models (e.g., platform incentives, co-investments, etc.) * Develop frameworks, benchmarks, and KPIs to measure success and scale best