VML

Social&BrandReputationInsightsAnalyst

€35–50k ~AI est. Madrid, Spain Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Social & Brand Reputation Insights Analyst at VML. Skills: Social listening, Brand reputation, Data insights. Analyze social data. Identify trends”

Industry & Context.

Problems you'll solve

Data-driven decisions

What They're Looking For.

Must Have

3+ years Social Listening, 3+ years Social Media Analytics, 3+ years Brand Reputation, 3+ years PR Analytics, Monitor brand reputation, Analyze digital crises, Bilingual/native English

Nice to Have

Corporate communications experience, Digital PR experience, Brand reputation experience, High media exposure sectors, Proactive risk anticipation, Dynamic environments experience

What You'll Do.

Identify brand opportunities

Lead social listening

Detect sentiment changes

Detect emerging narratives

Detect reputational risks

Identify potential crises

Identify potential issues

Translate data into recommendations

Analyze crisis impact

Analyze crisis evolution

Provide data-based recommendations

Adapt reports for stakeholders

Conduct competitor analysis

Conduct trend analysis

Conduct brand perception analysis

Identify improvement opportunities

Collaborate with Social Media teams

Collaborate with Communication teams

Collaborate with PR teams

Collaborate with Account teams

Integrate insights into strategy

How You'll Work.

Team & Collaboration

Social Media teams; Communication teams; PR teams; Account teams

Communication Scope

Presenting results

Full Job Description

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy' s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. El área de Data & Marketing Desde Data Marketing, estamos buscando al mejor talento para incorporarse a nuestro equipo. En esta área trabajan más de 200 profesionales abarcando todas las capacidades que engloban el mundo del dato y del marketing digital. Es un área en pleno crecimiento y con grandes retos por delante. ¿Quieres ser parte de este crecimiento? Esto es lo que buscamos: Buscamos un/a Social & Brand Reputation Insights Analyst con pasión por los datos, las redes sociales y la reputación de marca. Si eres capaz de transformar conversaciones digi

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