Hasbro
Media
SocialAnalyst(SocialIntelligence&Listening)
Neural analysis suggests this role is
optimal for Senior candidates.
“Social Analyst (Social Intelligence & Listening) at Hasbro. Skills: Social intelligence, Social listening, Audience insights, Franchise strategy. Lead social listening programs. Uncover audience behaviors”
What You'll Achieve.
Shape marketing decisions; Shape product decisions; Shape storytelling decisions; Optimize in-flight campaigns; Optimize future campaigns; Inform franchise planning; Inform canon development; Inform LCP prioritization
Industry & Context.
Data interpretation; Strategic recommendations; Real-time analysis; Long-term strategic analysis
What They're Looking For.
Must Have
5-8+ years social analytics, Social listening platforms expertise, Data interpretation experience, Social listening query development, Insight synthesization experience
Nice to Have
Sprinklr preferred, Entertainment experience preferred, Gaming experience preferred, Toys experience preferred, Franchise-based brands experience preferred, PhD preferred
What You'll Do.
Lead social listening programs
Uncover audience behaviors
Uncover cultural trends
Uncover emerging opportunities
Facilitate social listening stand-ups
Synthesize real-time insights
Identify whitespace opportunities
Identify unmet audience needs
Identify signals for content planning
Identify signals for franchise development
Identify signals for product innovation
Own social health reports
Deliver monthly reports
Highlight performance trends
Highlight opportunities
Produce campaign pulse reporting
Provide actionable recommendations
Develop learning agendas
Present learning agendas
Translate insights into implications
Inspire reactive social content
Integrate audience insights
Integrate platform behaviors
Integrate cultural context
Support announcement strategy
Provide predictive insights
Provide reactive insights
Partner with franchise teams
Partner with licensing teams
Partner with brand teams
Bring social insights upstream
Inform LCP prioritization
Identify opportunities to revive IP
Identify opportunities to scale IP
Optimize social analytics tools
Ensure taxonomy consistency
Drive dashboard improvement
Drive listening query improvement
Drive reporting framework improvement
Drive new ways of working
Iterate AI-forward workflows
Scale AI-forward workflows
Manage listening platform relationships
How You'll Work.
Team & Collaboration
Cross-functional teams; Franchise teams; Licensing teams; Brand teams
Communication Scope
Compelling narratives; Clear narratives
Full Job Description
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. Hasbro is seeking a highly skilled Social Analyst with deep expertise in social data, listening, and audience intelligence. This role sits at the intersection of analytics, cultural insight, and franchise strategy—transforming real-time and longitudinal social signals into actionable recommendations that shape marketing, product, and storytelling decisions. You will not only report on performance, but actively inform upstream decision-making across franchises, licensed consumer products, media planning, and PR. This is a high-impact role for someone who can translate complex social data into clear narratives that influence both campaign optimization and long-term brand development (2–3-year horizon). Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday –Thursday at Hasbro’s HQ in Pawtucket, RI or at Hasbro’s temporary location in Boston, MA. A day in the life of a Senior Analyst Logistics: What You’ll Do: Social Intelligence & Listening Lead always-on social listening programs to uncover audience behaviors, cultural trends, and emerging opportunities across Hasbro brands and franchises Facilitate bi-weekly social listening stand-ups, synthesizing real-time insights into clear, actionable takeaways for cross-functional teams Identify whitespace opportunities, unmet audience needs, and signals that inform content planning as well as franchise development and licensed product innovation Analyt
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