E. ON Next
Energy
SMECVMManager
Neural analysis suggests this role is
optimal for Manager candidates.
“SME CVM Manager at E. ON Next. Skills: SME Sales, Customer Retention, Channel Management. Execute SME sales strategy. Execute retention strategy”
What You'll Achieve.
Maximise customer lifetime value; Reduce churn; Improve NPS; Improve customer profitability; Grow SME customer volumes; Grow market share; Improve renewal conversion; Improve business move retention; Increase SME customer lifetime value; Increase profitability; Grow through upsell; Grow through cross-sell; Increase overall CLV; Increase win back rates; Recover lost customers; Oversee CPA guardrails; Ensure compliance adherence
Industry & Context.
Performance deep dives
Basic DBS check
What They're Looking For.
Must Have
SME B2B sales and retention experience, Energy, telco, or financial services experience, Track record in delivering sales growth, Understanding of SME retention drivers, Understanding of lifecycle management, Leadership skills, Stakeholder management skills, Commercially focused, Analytical ability
What You'll Do.
Execute SME sales strategy
Execute retention strategy
Manage acquisition campaigns
Manage lifecycle campaigns
Manage KPIs reporting
Manage performance reporting
Manage insight reporting
Highlight opportunities
Balance growth objectives
Balance customer experience
Oversee TPIroker channel performance
Oversee telesales channel performance
Oversee e-commerce channel performance
Own renewals strategy
Own business move strategy
Oversee gross margin performance
Manage commercial teams
Partner with E-Commerce Tech
Partner with Operations
Represent SME sales performance
Represent SME retention performance
Influence proposition development
Influence pricing development
Influence product development
Line manage CVM Analyst
How You'll Work.
Team & Collaboration
Cross-functional teams; Work with data; Work with tech; Senior stakeholder representation
Communication Scope
Stakeholder presentations
Full Job Description
The SME CVM Manager will own and drive the end to end customer lifetime and value strategy for SME. They ensure customers are engaged, valued, and retained in a highly competitive UK energy market. The CVM Manager is responsible for driving and maximising customer lifetime value by managing end to end customer lifecycle - from onboarding through growth, retention and winback. This role will act as the business’s retention champion, working cross-functionally to deliver a measurable impact on churn, NPS, and customer profitability. This role will oversee the performance across all SME acquisition and retention channels,including TPI/Brokers, telesales, e-commerce, renewals, and business moves. ****Key Responsibilities**** Strategy & Planning * Execute the SME sales and retention strategy across acquisition and lifecycle management. Including campaign management, strategic reviews, segmentation. * Manage the KPIs/performance reporting and insight for sales volumes, retention outcomes, switches, losses, on supply and portfolio profitability. * Owning the performance deep dives to highlight risks and opportunities to customer numbers and/or gross margin. * Balance growth objectives with customer experience. Channel & Retention Oversight * Oversee performance and outlining the overall story across TPI/Broker, telesales, and e-commerce acquisition channels. * Own renewals and business move strategies for SME customers. * Channel owner for SME Online renewals and switches. * Oversee gross margin performance of sales and renewals across all channels, understanding the drivers of gross margin and ensuring risks are highlighted and managed with commercial teams. Stakeholder Influence * Partner with CRM, E-Commerce Tech & Data, Digital, Operations, Credit, and Finance to deliver SME growth plans. * Working closely with data and tech to outline requirements and drive these forward to support automation of key items in SME. * Represent SME sales and retention performance to seni
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