SiteMerchant

Tecovas was founded with the simple goal of making the world's best western boots, apparel, and leather goods — and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike. Tecovas is looking for a Site Merchant to own and execute product merchandising, site accuracy, and on-site discovery across Tecovas.com. Reporting directly to the Senior Digital Manager, you will play a central role in bringing new products and campaigns to life on the website — owning product setup, CMS merchandising standards, navigation and filter optimization, and AI browse management, while partnering cross-functionally to ensure every launch is accurate, brand-right, and delivered on time. This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX. What You'll Do Product Setup & Site Merchandising Own execution of product setup in CMS, including accurate tagging, categorization, attribution, and merchandising placement across PDPs, PLPs, collections, and story pages Lead new product launches by building and updating product pages, collection pages, landing pages, navigation, and other key site placements — ensuring all content is accurate, complete, and brand-right before going live Lead cross-sell and upsell merchandising strategies across PDP and PLP experiences to improve AOV, product discovery, and customer engagement Partner with creative, marketing, merchandising, and e-commerce teams to gather assets, confirm launch requirements, and deliver site experiences on time Data Integrity & QA Serve as the primary point of contact for CMS data integrity, merchandising QA, and attribution accuracy across the site Conduct regular audits of product data, tagging structures, and attributes to ensure alignment across product, marketing, and digital teams Proactively identify and flag inconsistencies or attribution errors to appropriate stake