iHerb
Health & Wellness
SiteContentManager
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“Site Content Manager at iHerb. Skills: Site Content Management, Health Content Strategy, Customer Experience & Insights, Cross-Functional Collaboration. Lead the content development of health topic pages that educate and guide customers. Translate complex nutritional concepts into clear, engaging, and actionable content for consumers”
What You'll Achieve.
Increased engagement and conversion on health content pages; High-performing product bundles and regimen-based experiences; Improved customer understanding and trust in health and wellness offerings
Industry & Context.
Analytical mindset with experience using data to drive decisions
What They're Looking For.
Must Have
7+ years of experience in ecommerce merchandising, content strategy, or a related field, Analytical mindset with experience using data to drive decisions, cross-functional collaboration and project management skills, Ability to translate complex health topics into consumer-friendly content, High aptitude and ability to make efficient use of online productivity and communication tools, Background in Nutrition, Dietetics, Public Health, or a related field OR Equivalent hands-on expertise in supplements (e.g. industry experience, certifications, or deep personal/professional immersion)
Nice to Have
Strongly preferred background as a nutritionist or deep knowledge in dietary supplements or wellness trends, Experience creating or managing health-related content in a regulated environment is a plus, Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
What You'll Do.
Lead the content development of health topic pages that educate and guide customers
Translate complex nutritional concepts into clear
and actionable content for consumers
Ensure content supports both top-of-funnel education and bottom-of-funnel conversion
Leverage customer insights
and behavioral data to inform content and merchandising strategies
Stay current on wellness trends
and competitive landscape
Work closely with marketing
and analytics teams to execute integrated campaigns and content experiences
Partner with brand partnerships and merchandising team to highlight key products and innovations
Support lifecycle and personalization initiatives with relevant content and product recommendations
How You'll Work.
Team & Collaboration
Collaborate with content, SEO, and medical/compliance teams; Work closely with marketing, product, UX, and analytics teams; Partner with brand partnerships and merchandising team
Communication Scope
Ability to translate complex health topics into consumer-friendly content
Process & Methodology
project management skills
Full Job Description
Job Summary: We are seeking a Site Content Manager, Health iterate based on data and customer behavior Health Content Strategy & Development Lead the content development of health topic pages that educate and guide customers (e.g., vitamins for energy, stress support, women’s health) Collaborate with content, SEO, and medical/compliance teams to ensure accuracy, discoverability, and regulatory alignment Translate complex nutritional concepts into clear, engaging, and actionable content for consumers Ensure content supports both top-of-funnel education and bottom-of-funnel conversion Customer Experience & Insights Leverage customer insights, search trends, and behavioral data to inform content and merchandising strategies Stay current on wellness trends, emerging ingredients, and competitive landscape Cross-Functional Collaboration Work closely with marketing, product, UX, and analytics teams to execute integrated campaigns and content experiences Partner with brand partnerships and merchandising team to highlight key products and innovations Support lifecycle and personalization initiatives with relevant content and product recommendations Knowledge, Skills, and Abilities: Required Qualifications: 7+ years of experience in ecommerce merchandising, content strategy, or a related field Strongly preferred background as a nutritionist or deep knowledge in dietary supplements or wellness trends Experience creating or managing health-related content in a regulated environment is a plus Analytical mindset with experience using data to drive decisions Strong cross-functional collaboration and project management skills Ability to translate complex health topics into consumer-friendly content Technical & Platform Proficiency: High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred Education Requiremen
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