Kettle & Fire
food & beverage
ShopperMarketingCoordinator
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“Shopper Marketing Coordinator at Kettle & Fire. Skills: shopper marketing, brand marketing, retailer digital campaigns, in-store execution, communication, project management. Coordinate development and production of in-store POS materials. Partner with sales teams to ensure flawless in-store execution at key retail accounts with full scale tracking and reporting”
What You'll Achieve.
keeping programs on track; results visible; team aligned; maximize digital shelf presence; performance monitoring
Industry & Context.
What They're Looking For.
Must Have
Bachelor's degree in Marketing, Business, Communications, or a related field, 2+ years of experience in shopper marketing, brand marketing, or similar field, project management and organizational skills with the ability to manage multiple priorities simultaneously, Excellent written and verbal communication skills including proficiency in deck building, Proficiency in Microsoft Office Suite, especially PowerPoint and Excel, Fundamental understanding of AI tools such as Claude and ChatGPT, Proactive, self-starter mentality with bias toward action
Nice to Have
CPG or food & beverage preferred, Exposure to digital retail media, sponsored search, or e-commerce content management, Experience using project management tools (Asana, Monday. com, or similar), Familiarity with data platforms such as IRI/Nielson/SPINS, Deep familiarity with AI systems (for deck creation, calendar management, etc)
What You'll Do.
Coordinate development and production of in-store POS materials
Partner with sales teams to ensure flawless in-store execution at key retail accounts with full scale tracking and reporting
Execute retailer digital campaigns across platforms including Walmart Connect
Kroger Precision Marketing
and Instacart — supporting strategy
and performance monitoring
Manage and optimize retailer. com content including product pages
and ratings & reviews to maximize digital shelf presence
Build and distribute sell-in decks
and 360 campaign calendars to keep internal sales teams and broker partners informed and equipped
Compile and share campaign performance recaps and key insights with internal stakeholders and external partners in clear
action-oriented formats
Support brand campaign planning by coordinating timelines
and ensuring cross-functional alignment with the broader marketing team
How You'll Work.
Team & Collaboration
Partner closely with our Senior Shopper & Brand Marketing Manager; Partner with sales teams; keeping internal sales teams and broker partners informed and equipped; sharing campaign performance recaps and key insights with internal stakeholders and external partners; ensuring cross-functional alignment with the broader marketing team
Communication Scope
Excellent written and verbal communication skills; proficiency in deck building; clear, action-oriented formats
Process & Methodology
project management and organizational skills, ability to manage multiple priorities simultaneously, coordinating timelines, consolidating inputs
Full Job Description
Kettle & Fire is looking for a motivated and detail-oriented Shopper Marketing Coordinator to join our team on a contract-to-hire (or freelance) basis. This is a hands-on opportunity to work across the full spectrum of shopper marketing — from in-store execution and retailer digital campaigns to trade promotions, co-branded partnerships, and cross-functional communications. You'll partner closely with our Senior Shopper & Brand Marketing Manager, as well as our brand and sales teams, to bring our products to life at every consumer touch point — keeping programs on track, results visible, and the team aligned. This role will begin as a contract position with the opportunity to convert to full-time based on performance, ownership, and demonstrated impact. **Who We Are:** At Kettle & Fire, we exist to create products that heal rather than harm - nourishing people on their path to better health and building a food system we can be proud of. We’re a company of A-players who move fast, think clearly, and act with intent. We own our outcomes, speak with radical candor, and embrace a growth mindset - pushing ourselves and each other to keep learning, improving, and delivering high-quality work that matters. We’re obsessed with the customer, insanely focused on mission-critical work, and committed to building a team where collaboration, accountability, and high trust are non-negotiable. We don’t do fluff. We tackle big challenges with great people, celebrate the wins, and enjoy the ride along the way. If this sounds like an environment you’d thrive in, you’ll feel right at home here. **What You'll Own:** **Shopper Marketing ** * Coordinate development and production of in-store POS materials (such as displays, shelf talkers, signage, coupon pads, etc.) * Partner with sales teams to ensure flawless in-store execution at key retail accounts with full scale tracking and reporting * Execute retailer digital campaigns across platforms including Walmart Connect, Roundel, Kroger Pr
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