Turo

Car Sharing Marketplace

SEOSpecialist

$68–85k Toronto, Ontario, Canada FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“SEO Specialist at Turo. Skills: Technical SEO, On-page optimization, Content strategy. Support organic visibility, traffic, and bookings. Drive technical SEO execution”

What You'll Achieve.

Improve search visibility; Improve site performance; Improve rankings; Improve user experience; Support scalable organic growth

Industry & Context.

Car Sharing Marketplace
Problems you'll solve

Analytical skills; Problem-solving skills; Turn data into actionable recommendations; Solve complex SEO challenges

Eligibility Requirements

Work in-office 3 days per week on Mondays, Wednesdays, and Thursdays

What They're Looking For.

Must Have

4+ years of experience required in SEO, SEO experience, with a foundation in technical SEO, on-page optimization, internal linking, content strategy, and organic growth, Proficiency in SEO and reporting tools such as Google Analytics 4, Google Search Console, Semrush and/or Ahrefs, understanding of technical SEO principles, including schema. org, Core Web Vitals, crawlability, indexation, site architecture, and rendering best practices, Ability to manage stakeholders and clearly communicate initiatives, priorities, and performance insights across varying levels of the organization, Excellent time management skills with a proven ability to manage multiple priorities and meet deadlines in a fast-paced environment, analytical and problem-solving skills, with the ability to turn data into actionable recommendations, Ability to collaborate cross-functionally with different departments and role profiles, including Product, Engineering, Content, and Analytics teams

Nice to Have

Experience working within Storyblok and WordPress, Experience in a B2C marketplace or travel/ecommerce environment, Experience working in DOMO

What You'll Do.

Support organic visibility

Drive technical SEO execution

Drive content optimization

Drive on-page improvements

Partner with Product and Engineering for technical SEO fixes

Lead technical search visibility audits

Execute on-page SEO optimizations

Identify and recommend new content opportunities

How You'll Work.

Team & Collaboration

Partner cross-functionally with Product and Engineering; Collaborate cross-functionally with different departments; Collaborate with Growth, Product, Engineering, and Content teams

Communication Scope

Clearly communicate initiatives, priorities, and performance insights

Process & Methodology

Manage multiple priorities, Meet deadlines

Full Job Description

# **About the team** The SEO Specialist will support the growth of Turo’s organic visibility, traffic, and bookings across international markets through hands-on SEO execution. This role will help drive technical SEO, content optimization, on-page improvements, and cross-functional initiatives in partnership with teams across Growth, Product, Engineering, and Content. The ideal candidate is analytical, detail-oriented, and excited to solve complex SEO challenges at a global scale. # **What you will do** * Technical Implementation: Partner cross-functionally with Product and Engineering to scope, prioritize, and support implementation of technical SEO fixes that improve search visibility and site performance. * Technical Audits: Lead technical search visibility and site performance to uncover opportunities related to crawlability, indexation, site health, schema opportunities, and overall organic performance across global markets. * On Page Optimizations: Execute on-page SEO optimizations, including metadata, internal linking, heading structures, and content refinement, to improve rankings and user experience. * Content Opportunities: Identify and recommend new content opportunities through keyword research, competitive analysis, and market-level insights to support scalable organic growth. # **Your profile** * Bachelor’s degree in marketing or quantitative field required. * 4+ years of experience required in SEO * SEO experience, with a strong foundation in technical SEO, on-page optimization, internal linking, content strategy, and organic growth. * Proficiency in SEO and reporting tools such as Google Analytics 4, Google Search Console, Semrush and/or Ahrefs. * Strong understanding of technical SEO principles, including schema.org, Core Web Vitals, crawlability, indexation, site architecture, and rendering best practices. * Ability to manage stakeholders and clearly communicate initiatives, priorities, and performance insights across varying levels of the organiza

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